There’s no question that businesses need to have an online presence if they want to stay competitive in today’s market. But what many business owners don’t realize is that simply having a website isn’t enough- you also need to create location pages that are optimized for both your customers and search engines. Use these tips to create incredible location pages:
-Make sure to include all relevant information, such as your address, hours of operation, contact information, and product or service offerings.
-Keep your pages well-organized and easy to navigate.
-Include a few well-chosen keywords throughout your content, making sure that it sounds natural and flows smoothly.
By following these tips, you can create location pages that will help your business succeed! So what are you waiting for? Start creating amazing location pages today!
Creating awesome location pages is a great way to help your business succeed. By following the tips above, you can create pages that will impress both your customers and search engines. So what are you waiting for? Start creating amazing location pages today!
How to Build Location Pages Humans (and Search Engines) Will Love
What should a location page include?
Creating enough unique value on location pages to outweigh boilerplate content isn’t easy, but it’s not impossible either. The following list includes content features that can add new layers of unique value to your pages — or close to it.
1. Paragraph-form content
Paragraph-form content is a great way to provide information to users about your location. When writing location pages, focus on information that is specific to the storefront the page is about. Here’s an example:
- Diluted Value – “All of our locations have great customer service and we’re super passionate about offering [product / service] to people like you!”
- Unique Value – “We’re located at the corner of [Street] and [Avenue] and a five minute walk from [Landingmark].”
There is a time and a place for “diluted value” content, but your goal should be to provide as much unique information as possible.
2. Location attributes and features
If you’ve optimized a Google Business Profile (formerly Google My Business or GMB), you’re familiar with location attributes. In short, these are a list of features that help customers plan their visit to your location.
Social Media Analytics: A Guide To Get Started
Social media analytics offers valuable data marketers can use to measure audience growth and engagement with your business. Social media analytics allows marketers to answer various questions, including:
- What demographics make up my social media audience?
- What social networks drive the most traffic to your website?
- How well did a specific message resonate with your audience?
- How well did a particular campaign perform?
- Is social media helping you achieve specific goals for your business?
- How are my competitors using social media to reach their customers?
Ultimately, social media analytics gives marketers the insights they need to choose the right social media networks to focus their efforts upon and know what type of social media tactics will generate the best results.
Google Answers If Adding Content Daily Increases Rankings
Google’s John Mueller said:
“The other big reason why we don’t crawl a lot from websites is because we’re not convinced about the quality overall.
So that’s something where, especially with newer sites, I see us sometimes struggle with that.
And I also see sometimes people saying well, it’s technically possible to create a website with a million pages because we have a database and we just put it online.
And just by doing that, essentially from one day to the next we’ll find a lot of these pages but we’ll be like, we’re not sure about the quality of these pages yet.
And we’ll be a bit more cautious about crawling and indexing them until we’re sure that the quality is actually good.”
Ranking in Google or just building a readership is more than just writing keyword optimized content.
Identifying the topics that are important to readers is critical.
How to Rethink Facebook and Instagram Ad Strategy
We’ve talked about how Facebook and Instagram ads are changing. We’ve talked about trends, privacy policies, and costs. We’ve talked about how marketers can adapt to the new way of doing things.
#1: Collect as Many Data Signals as Possible
There are two ways to collect information about your eCommerce audience and use it on Facebook or Instagram:
- The Facebook pixel
- The Conversions API
Most eCommerce marketers are already familiar with the Facebook pixel. Once the pixel is installed on your website, Facebook can collect information about all of the traffic to your website. It can also track events—any action that people take on the site, from viewing content to adding items to checkout to making purchases.
The Conversions API adds to the pixel’s data. The Facebook pixel is less effective than it used to be because it’s now blocked by some ad blockers. The Conversions API is less comprehensive. It can only see specific conversion events, not all of the activity on your website, but it can get past ad blockers.
#2: Segment Paid Ad Strategy by Goals
The key to any successful eCommerce business is having clear goals. In fact, it’s the key to any successful business, period!
You’re going to use goals to break down your paid social strategy into elements that are easy to set up, track, and optimize.
This has two benefits: first, you can see where your ad spend has the most impact. Second, it helps the ad algorithms help you.
Branded Content: Getting It Right
- Takes an immersive, sensory-driven approach to storytelling. Branded content typically uses rich multimedia formats like audio and video and can include interactive features. These features can enable deeper topical conversations and more emotionally resonant experiences than text or static images alone.
- Builds connections through mutual interests and shared values, not sales goals. These content pieces often establish thought leadership, raise awareness, and generate positive brand perceptions. They are more likely to be viewed as worthy of the audience’s trust and attention as compared to more product- and pitch-driven formats like digital ads.
- Contributes across the funnel. Branded content campaigns expand a marketer’s reach and capture new audiences’ interest. Yet, these stories are also well-suited for lower-funnel goals. In fact, 2021 research from Advertiser Perceptions finds 31% of brands use the technique to increase product consideration, and 29% use it to drive sales.
- Enables on-the-go engagement. It’s easy for brands to publish branded content campaigns across multiple social networks, owned media properties, and other external websites. Furthermore, these efforts are well-suited for mobile consumption because they are primarily audio and video-driven.
- Is often produced through a media partnership. Branded efforts are highly customized. Both the brand and the target media platform collaborate on content creation. Compared to native advertising’s paid placements, co-producing stories with publishing properties that share your values and interests makes it easier for your brand’s messages to gain traction. It also gives both sides a vested interest in ensuring the content succeeds – a benefit that may not exist when working with paid influencers.
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