If you want to have good digital marketing content, you need to know why. You can make your readers or buyers interested by giving them what they need. It helps them if you show them that it will be worth their time to take a look at your content and do something for you. If your content does not provide anything of value, they will click away in no time flat. How much time do you spend on your digital devices each day? Hours, minutes, seconds – it doesn’t really matter. What matters is that we are constantly connecting with other humans through a screen. And while these screens have changed the way that we communicate and interact with others, there’s something more important behind them. There’s human beings who want to connect with other humans on an emotional level – people who sincerely desire to help them – to ease suffering, bring joy, and help them be successful. The best way to engage someone’s emotions is by sharing your own. We’re connected to our devices but let’s not forget to connect with our audience too.
How to Create Cornerstone Content That Google and Your Audience Will Love
What exactly is cornerstone content?
The dictionary describes “cornerstone” as something essential, indispensable, basic, or the main foundation upon which something is constructed.
Cornerstone content, therefore, is the most important part of your website. It refers to a high-value piece of content that aims to increase traffic and brand awareness by showing what your business can offer.
The benefits of great cornerstone content
Cornerstone content is a hugely important tool in raising brand awareness, both through content itself and the way it’s optimized. It’s a golden chance to get your core message across to your target audience.
Done right, it will help you achieve a high ranking on the SERPs, which will drive all that lovely relevant traffic to your site. Remember that 75% of people don’t look beyond the first results page!
How to create great cornerstone content
- Do your research. Getting to know your customers and understanding their buyer persona is a crucial aspect of marketing. If you know who you’re aiming at, you’ll have a better idea of what to write about.
- Plan your content. When you’ve chosen the type of content you want to produce, think about how long it will take and the costs involved. Decide if you’re going to keep it in-house or outsource the work, or a mixture of both.
- Write your masterpiece. It must be relevant and genuinely helpful, not only solving the customer’s problem but making them want to learn more about you.
- Optimize your content. Your primary keyword must appear in the URL and the title tag — which is also your headline — so it should be especially appealing.
- Promote your content. Smart promotional tactics will help your content reach as wide an audience as possible.
Instagram Captions: 14 Tips on How to Optimize Them to Boost Engagement
1) What is Your Brand Voice?
Before you take to your keyboard, take some time to determine what your brand’s preferred voice is. Are you informal? Cool captions are likely to be those that are casual and laid back with your audience. Are you trying to act as an authority on a given subject? A more formal or authoritative tone will be necessary to successfully manage your brand. Before you can begin writing text to accompany your photos, you must identify your brand’s preferred voice or tone.
2) Instagram Captions are an Extension of Your Photos
The photos you post on Instagram attract a wide range of followers. But don’t stop at that. You can maximize that perfect photo that captures the best angle and lighting by adding an intriguing caption. Without it, users might not know exactly what your intent is or how to interpret the photo and what message you’re trying to communicate.
3) Long Captions? Short Captions?
When creating the text to go along with your photos, remember some important factors: the app itself does not allow you to use your return key. To create space in your posts, you must construct text elsewhere, then place it into the app. You can avoid the trappings of Instagram limitations by relying on short text, but if you prefer to construct positive captions that utilize more space, consider writing all of your text in a messaging app on your phone, then copying and pasting those texts into your account.
Read more: https://nealschaffer.com/instagram-captions/
Write from the Heart for More Memorable B2B Content Marketing
1. Upgrade Personality to Passion
I am not passionate about, say, a software-as-a-service platform that collects customer data for marketers. And I’m not sure I want to meet the person who is.
But I am passionate about less intrusive marketing, about people getting connected with solutions that meet their needs, and about a future where marketing is helpful and productive, not annoying. So I can lead with the passion, the why that drove us to create this solution, and then I can talk about the product’s capabilities.
2. Upgrade Empathy to Compassion
Compassion is more than just walking a mile in someone’s shoes. It’s sincerely desiring to help them — to ease suffering, bring joy, and help them be successful. Do you care if the people you’re marketing to get promoted, get to spend more time with their kids, can finally afford to buy a starter home, and so on?
3. Upgrade Authenticity to Vulnerability
If you admit a fault, or share an obstacle you had to struggle to overcome, will you lose people’s trust and confidence in your brand? Absolutely not. You’re writing to people who experience hardships and make mistakes. You’ll make a better connection if you show that your brand is made up of fallible human beings, too.
10 Types of Email Marketing Campaigns You Need to Send to Your Customers and Prospects
One of the most effective types of email marketing is the welcome email. One of the reasons for this is their average open rate of 82%. This is 86% higher than what other email campaigns achieve, and result in a 33% higher engagement rate with future emails.
Abandoned Cart Emails
In Ecommerce, it’s easy to think that getting customers to put items into their cart is enough to get the sale. However, this isn’t the case. In fact, consumers shopping online abandon their carts 69% of the time, meaning that they leave without finalizing the purchase. Luckily, there’s a relatively easy fix: abandoned cart emails. If you already have someone’s email from other types of email marketing, then give some sort of incentive to check out.
New Content Announcement Email
For some brands, sending out an email blast when there’s a new blog post online can be highly effective. Especially if your corporate blog is a happening place, consumers love to hear about the latest news.
Read more: https://nealschaffer.com/types-of-email-marketing/
How to Increase Your Email List Subscriptions
Once you’ve created your email list and are ready to send out your newsletter, you need to keep a few things in mind.
- Keep your list warm. If you don’t keep sending regular emails to your subscribers, they may forget they actually subscribed in the first place.
- Add value wherever you can. Don’t use your list just to sell stuff to subscribers. Make sure you include something useful they don’t have to pay for.
- An empty email list isn’t much use. For your newsletter to be of any use you need subscribers who’ll read it.
Beyond the PDF: Why B2B Content Marketing Demands an Evolution
To determine when your best opportunity is to change, start by pondering these four questions:
- Are we able to meet the content quantity and quality necessary to drive differentiated and personalized content experiences?
- To what extent are our content experiences “interusable” and integrated into our content marketing technology infrastructure?
- How measurable are our content marketing efforts?
- What capabilities do we have to gather intent data or to offer interactivity through our content experiences?
How Do You Outrank Bigger Sites for High Competition Keywords?
Is It Possible to Outrank a Bigger, More Popular Site?
Here Are the Better Questions to Ask
Is Page Copy Relevant to the User Experience?
- Images display how to use the product.
- Content explains when and how to use the product or service, benefits of the product or service, etc. Does the content clearly communicate that the product or service on the page is the best solution?
- Your FAQs answer specific questions about the product or service.
How Many Internal Links Does This Product Page Have Compared to the Rest of Your Website?
If you don’t have a crawler to find this easily, Google Search Console has a report for it.
- If it is not in the top 10 or 15 pages (internal link-wise) then you need to begin building some, but make sure that the internal links are there to benefit the customer, not just for SEO.
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