It can be difficult to let go of content that’s no longer relevant to the audience you desire, but it’s important to keep your content fresh and engaging. One way to do this is by republishing old blog posts. However, don’t just repost them on your site as is – that’s a fast way to earn a rankings penalty in the computerized eyes of Google’s search engine algorithm. Instead, refresh the article by adding new paragraphs, updating existing ones, adding new links and visuals, and so on. This will help keep your website looking fresh and ensure that your readers continue to find your content valuable and engaging.
B2B Marketing News: B2B’s Innovation Gap, Marketing Budgets Rise, New Trust Barometer Report, & Google Showing More FAQ Snippet Results
The Growing Innovation Gap Is Costing B2B Brands
Despite 68 percent of B2B marketers noting that they considered themselves “advanced,” a mere four percent achieved scoring at that level, according to newly-released report data, also showing some of the reasons that fostering innovation can be more difficult for B2B marketers, creating an innovation gap. ANA
How Well Do B2B Firms Handle Routing Sales Leads? [Report]
Some 32 percent of B2B professionals said that greater automation was the lead management capability they most desired, while 60 percent noted that leads were occasionally assigned to the incorrect owner within their organization — two of several statistics of interest to B2B marketers contained within recently-published survey data. MarketingProfs
US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
A 2021 rise of 35.4 percent in digital advertising spending from those seen in 2020 was the swiftest since 2006, with digital audio the top performer when it came to growth rate, while search remained the dominant digital ad format, garnering 41.4 percent of total digital ad revenues, according to newly-released report data. MarketingCharts
12 Essential SEO Data Points For Any Website
1. Core Web Vitals
Core Web Vitals (CWV) are a set of metrics representing what the page loading experience is for site users. The CWV metrics are also a (minor) ranking factor.
The importance of CWV extends beyond its being a ranking factor. It helps optimize a site for speed, which is known to influence factors such as conversions and earnings.
2. Server Speed
Website server speed influences how fast pages are served and how many of them can be served at the same time.
It’s one of the few conversion- and sales-related variables that can be easily controlled.
Shared hosts can have hundreds or even thousands of websites all competing for the same limited resources.
3. Publishing Frequency
People want lots of quality content, and they want it all the time. The more content that is published on a daily schedule, the better.
It’s tempting to publish a large group of content and then say the website is done.
For many kinds of sites, especially one that publishes articles, a website is never done.
There is no “set it and forget it” in terms of content.
What that means is that the path to success is created with a constant creation of more content, always more and as often as possible.
Fix Outdated Content To Boost Your SEO Results
Start with a content audit
If you’re going to take some digital scissors to inaccurate or outdated content, you’ll need to find it first. That means you’ll need to audit your content. Ideally, you’ll review every piece of content on your site (blog posts, tutorials, or interview posts) to see what works and what no longer provides authority boosting or informative benefits to your target audience. If the amount of content makes that task too daunting, start with one content category (blog posts, for example), then expand from there.
Delete or redirect content that’s:
- No longer relevant because of changing industry trends or changes in your business
- Not of use to your current target audience
Update and republish good but old content
What to do with the old blog posts and other accurate and worthwhile content pieces you want to keep? Google loves recently published content– so republish them.
But don’t repost them on your site as is – that’s a fast way to earn a rankings penalty in the computerized eyes of Google’s search engine algorithm.
Instead, refresh the article by:
- Adding new paragraphs
- Updating existing ones
- Adding new links and visuals
Then, republish your quality content with the current date.
Is User-Generated Content (UGC) A Google Ranking Factor?
Google addresses user-generated spam in the Google Search Central Advanced SEO documentation:
“Sometimes, spam can be generated on a good site by malicious users. This spam is usually generated on sites that allow users to create new pages or otherwise add content to the site.”
In 2020, John Mueller, Google Search Advocate, answered a question about how Google ranks user-generated content pages by relevancy and quality:
“User-generated content can take lots of forms, from comments on the bottom of your pages to discussion between users to complete pages written by users.
Overall, Google doesn’t differentiate between content you wrote and content your users wrote. If you publish it on your site, we’ll see it as the content that you want to have published, and that’s what we’ll use for rankings.”
7 Ways to Use Facebook Carousel Posts
#1: Tell a Story
A single photo can only convey so much—but a series of images can tell your audience a complete story. You could upload multiple photos to a single post. But if you’re finding that standard image posts aren’t driving the engagement you want, add the images to a carousel instead.
With a carousel, you can use the images and the headlines to tell your story. For example, add text overlays to guide your audience through the narrative while providing extra details or CTAs in the headlines. To send followers to a single blog post or product page, just add the same link to each carousel card.
#2: Give Prospects a Reason to Trust You
From creating case studies and customer spotlights to sharing thought leadership and industry insights, there are plenty of ways to establish credibility with your audience. With Facebook carousels, you can instill trust by engagingly sharing key data. If you’re successful, you can get prospects to consider your business seriously and guide them toward a conversion.
#3: Share Reviews or Social Proof
Resharing customer reviews and providing social proof can also inspire potential customers to trust your business. After all, shoppers trust other customers’ reviews, often putting as much stock in strangers’ comments as they do in recommendations from friends and family.
10 Tips to Build a Strong Online Presence for Your Small Business
1. Keep Your Website Updated
Make it easy for potential customers to get in touch with you by adding your contact information to your website. Include your email address, phone number, links to all of your business social media accounts, and physical address (if you have a brick-and-mortar location). You can also add a contact form so that visitors can send you messages directly from your website.
2. Leverage the Power of Social Media
Posting regular updates, engaging with other users, and running ads are all great ways to promote your business on social media.
3. Learn to Use SEO (or Hire a Professional)
There are a few basic things you can do to improve your SEO, such as adding keywords to your website content, optimizing your images with alt tags, and building backlinks. You can also use Google Ads to run ads for your business and get more visibility in search results.
The Best Time to Post on Social Media: A Research-Based Approach
The Best Days to Post on Instagram
In general, weekdays are the best days to post on Instagram. According to Sprout Social, posting on Tuesdays and Wednesdays tends to generate the most engagement. In contrast, weekends are the worst times to post, and Sundays usually have the lowest engagement.
The Best Days to Post on Facebook
Weekdays tend to be best for publishing on Facebook. According to Hootsuite, Tuesdays and Thursdays are the best days to post. Sprout Social’s data indicates that Mondays through Fridays are ideal for posting on Facebook. Both datasets show that content posted on Saturdays and Sundays gets the lowest engagement.
The Best Time to Post on Facebook
On Facebook, peak audience activity tends to skew earlier than it does on Instagram. In general, the best times to post on Facebook are between 8 a.m. and noon in your audience’s time zone.