FAQs are an essential part of any website. They provide a way for your audience to find answers to the questions they have about your brand. If you don’t have an FAQ section on your website, you’re missing out on a valuable opportunity to control as much real estate as possible on your brand SERP.
Creating an FAQ section that addresses the questions your audience is most likely to ask is the best way to dominate those questions. Answering these questions helps improve your website’s visibility and organic search traffic.
To get started, take a look at the “People Also Ask” box on Google for your brand. These are some of the questions people are most likely to ask about your brand. Address these questions in your FAQ section, and make sure you provide helpful answers that will help your audience find what they’re looking for.
B2B Marketing News: Marketers Prevent World War III, Podcasts Are Booming, The State of Influencer Marketing
What types of content would B2B marketers create with more resources? Research from Parse.ly reports that two-thirds of the marketers surveyed say they have created more content over the past year and 48% of respondents say they would like to produce a little more content than they currently create. Top formats include videos, infographics, ebooks, reports, white papers, events/webinars, case studies, email newsletters, social media posts and blog posts. . MarketingCharts
Podcast listening has grown 200% in the last five years. Audio, be it podcasts or music, resonates and builds trust in a way that other media—traditional, social or digital—does not. Here are three key areas of growth for audio advertising in 2022 that impact the tech industry. AdWeek
The Next Big Digital Marketing Trends in 2022. To help marketers and digital leaders navigate this new landscape, Digital Marketing Institute interviewed leading industry experts on their podcast to identify key trends in 2022. This comprehensive overview of six key sectors will help you understand developments coming down the line so you can build them into your digital marketing activities. Digital Marketing Institute
How to Measure the Impact of Content Based on Intent
Assisted conversions by landing page
To get to your assisted conversions by landing page report in Google Analytics, you’ll need to go to Conversions > Multi-Channel Funnels > Assisted Conversions.
Here, you’ll see a report that shows all of your assisted conversions, based on all of your goals.
Before we get too distracted like a kid in Disney World, let’s set this report up properly with the intention of finding out assisted conversions by landing page.
1. Change the conversions this report sees as a goal from “all” to sales, leads, etc. — whatever you deem as a conversion and are actively tracking. If you don’t change this setting, you’ll also be viewing all of your micro conversions that you’ve set as goals like video views or time on site.
2. Change your lookback window to something meaningful for your business. You can set this at any number of days up to 90.
3. The report you’ll see will automatically be set to channel groupings. The suggested options for the primary dimension are all focused on channel breakdowns like Source/Medium. To change this, go to “other” and select “landing page URL”.
5 Top Reasons Consumers Choose One Local Business Over Another
Let’s take a look at the top reasons local consumers choose one service provider over another when evaluating their options in local search results.
1. You Have An Excellent Reputation
Online reviews are essential, as people now spend more time reading reviews than ever before.
ReviewInc has surveyed U.S. consumers for the last 10 years and each year, customers continue to choose online reviews from sites such as Google, Facebook, Yelp, and industry-specific websites as the most important factor in their decision-making process.
2. You Deliver Great Customer Service
Consumers crave excellent customer service, no matter the industry.
Service providers who are quick to respond, friendly, accessible, and knowledgeable will naturally build a good reputation.
A business with a knowledgeable and helpful staff is key to gaining new customers.
3. They Can Find You Online
Web presence is a given. Essentially, your business does not exist online if it does not rank on page one of search engine results pages (SERPs).
Investing time and money in SEO is vital to any business that wants more consumers to find them online.
Keyword analysis, research, content creation, social media, backlinks, PPC ads, email marketing, online reviews, ratings, and more are all factors that affect your business reputation.
All of these activities help improve your local visibility.
How To Migrate A WordPress Site From One Host To Another
Get Your Host To Do WordPress Site Migration For You
The first option for migrating a WordPress site is by far the easiest (and least stressful!) but whether this is an option will depend on which hosting provider you are migrating to.
Many managed WordPress hosting providers, such as Flywheel or SiteGround, will either do a free migration or will provide a plugin to install on your site to perform the migration (more on that in a moment).
Flywheel offers either a DIY plugin for you to complete the migration or they will do the migration for free.
All you have to do is fill out a brief form on their website with the current hosting details and ask them to conduct the migration.
5 Lessons on Creating Video Like a Pro Even If You’re Just Starting Out
Lesson 1: Make sure you have a good writer
Unless you livestream, you need a good writer to craft the stories before you film them. A skilled scriptwriter can help ensure the visual imagery aligns with and reinforces the key points.
Lesson 2: Map out your words and images in advance
Like most content marketing assets, videos start as ideas – they likely will get refined, revised, and reworked numerous times before deployment.
Yet, video workflows are more complex than most text-based content. You need to take steps in advance, such as establishing your filming locations and scenery, managing production tasks, such as text overlays, interstitial graphics, and B-roll), and securing technical equipment and expertise, such as editing software and a skilled editor who can turn the raw footage into a cohesive story.
Lesson 3: Gear up for the gig
Filming on the fly using your phone camera might be sufficient for livestreaming or publishing spontaneous conversations. However, this isn’t ideal for producing more detailed or polished stories.
For a higher-quality standard, use specialized filming equipment.
Google brand SERPs: Why you must dominate People Also Ask
When someone searches for an exact match brand name, they are either navigating to the site or are looking for more information about the brand. If they are navigating to your site, they might only glance at the SERP, but they see at least what is above the fold (and PAA often appear high up in the SERP, above the fold). If they are looking for information about you, they are likely to look at the entire SERP, read the information and click on a link or two to find out more.
From Google’s perspective, it is trying to build a brand SERP that contains content (blue links, videos, images, Twitter Boxes, PAA) that is relevant, valuable, and helpful to that brand’s audience. That means the questions in the PAA boxes are what Google believes will be helpful and valuable to the user – the core questions the brand’s audience is asking. That’s a great insight in and of itself, especially when you consider the two types of questions.
Questions about your brand
Google will show questions about many brands and their offers (see the example above). The pragmatic question for you as a marketer is, “are the answers accurate, are they positive for the brand, and who is providing them?” Hopefully, the answers are indeed correct, they reflect positively on the brand, and the brand itself provides them.