If you’re like most business owners, you probably feel like there aren’t enough hours in the day. You’re always trying to find new ways to market your business and reach more customers. That’s where marketing automation comes in – it can help take some of the workload off your plate so you can focus on other areas of your business. But with so many different marketing automation platforms available, how do you choose the right one for your company?
Here are a few things to keep in mind when selecting a marketing automation platform:
– Ease of use: You don’t want to spend hours trying to figure out how to use the software. Look for a platform that is user-friendly and easy to navigate.
– Features: Make sure the platform offers the features you need, such as email marketing, social media integration, lead capture forms, etc.
– Pricing: Consider your budget when choosing a marketing automation platform. Some platforms can be expensive, so it’s important to find one that fits within your price range.
By keeping these factors in mind, you’ll be able to narrow down your options and choose the right marketing automation platform for your business.
What Is Marketing Automation & How to Get Started?
Marketing automation uses software, tools, or processes to automate repetitive tasks. This frees up time for more important tasks or increases efficiency. Automation can be used as part of an overall marketing strategy or for standalone tactics, such as email marketing, lead generation, sales, social media management, alerts, analytics, and reporting.
How to get started with marketing automation
Step 1. Goal
Define a specific goal. Note that certain goals—such as saving time or money and increasing sales, leads, conversions, or engagement—are too broad. You need to examine things more closely.
Step 2. Identify technology
Take a look at the technology you are currently using.
Are there options available to reuse the existing technology to reach your goals?
Are there resources you’re not using or could be using?
For example, if you generate leads but do not convert them, is your team following up on those leads?
Step 3. Look externally
Most marketing automation tools will offer demonstrations, free trials, or “recipes” to help you decide if they are right for you.
How to Identify Whether Your Increased Traffic Is Spam
There are four core metrics that can point toward spam traffic:
- Average Session Duration
- Bounce Rate
- New Users
These Google Analytics metrics are incredibly useful for SEO and can be found in Google Analytics > Audience > Overview. Simple!
The more metrics throwing a suspiciously high or low result, the more likely it is that traffic is spam.
Check your traffic sources: spam traffic is often hidden in referral traffic
If you’ve looked at the metrics in Google Analytics and it’s pointing to spam, then referral traffic is the next place to go.
By looking at the data under Traffic Sources, you can find which links are sending spammy traffic, then you can decide what to do about it. Generally, the action is either to disavow the link and/or set up a spam filter, which helps reduce the spam within Google Analytics reporting.
B2B Marketing News: Influencer Marketing A Top B2B Strategy, B2B Event Industry Rebounds, Top Posting Times, & Marketers Overwhelmed By MarTech
Marketers Are Overwhelmed By Martech, Study Finds
Half of senior marketers said they were overwhelmed by marketing technology, with some 40 percent of the tools available to them going unused, while 30 percent have said that they are not able to fully utilize their marketing technology platforms — three of the statistics of interest to B2B marketers contained in recently-released survey data. MediaPost
IAB: US digital ad revenue skyrocketed in 2021 despite mounting challenges
When it comes to digital advertising in the U.S., growth of 35.4 percent year-over-year in 2021 contributed to $189.3 billion in revenue, an increase that was the fastest since 2006, led by digital video, which climbed 58.8 percent to $39.5 billion, according to newly-released report data. Marketing Dive
The best times to engage on social media [Sprout Social Report]
Mornings on Tuesday, Wednesday and Thursday were the top times for achieving the highest levels of social media engagement, with mid-mornings during the middle of the week leading the way when it comes to the LinkedIn platform — two of several findings of interest to B2B marketers contained in recently-released Sprout Social survey data. MarTech
How To Find And Fix Broken Internal Links
Internal links are an important part of SEO because they help search engines understand the structure of your website.
They also help users navigate your website and find the information they’re looking for.
In addition, Google has said that internal link structure is a critical ranking factor.
So if you’re not paying attention to your website’s internal links, you could be missing out on valuable search engine traffic.
How To Find Broken Internal Links
There are a few different ways to find broken internal links on your website.
These methods range from manually checking each link to using automated tools.
We’ll start with the manual method since it’s the most straightforward.
For this method, go through each page on your website and check all links, including links in the navigation menu, sidebar, footer, and anywhere else on the page.
Click on each link and see where it takes you.
If the link goes to another page on your website, that’s great!
If not, you’ve found a broken link.
You can also use Google Chrome’s “Inspect” tool to check for broken links. Right-click on any page on your website and select Inspect.
This will open up the “Inspect” panel.
Click on the “Console” tab and then refresh the page.
Any 404 errors will be listed. A 404 error means that the page could not be found.
In other words, it’s a broken link.
If you want to automate the process of finding broken links, there are a few different tools you can use.
How to Research Your Competitors’ Ad Campaigns on Facebook and Instagram
#1: Research Facebook and Instagram Ads for Competitors via the Meta Ad Library
Did you know you can see the ads that any Facebook page or Instagram account is running at any given time? Using the Meta Ad Library, you can view any business’ ads, ranging from your direct competitors to companies you’d like to compete with in the future.
#2: Get Detailed Meta Ad Library Reports for Competitors in Special Ad Categories
In most cases, the Meta Ad Library only shows active ads. Ads appear in the library within 24 hours of their first impression and disappear when they’re no longer active. That means completed or paused campaigns won’t typically show up in the Ad Library.
#3: Check Your Facebook and Instagram Feeds to Learn More About Competitor Ad Targeting
If you want to access targeting data for ads that don’t fit in this special ad category, you can get select information from your Facebook feed. Note that this option can be helpful if you need more ideas for reaching your audience. But because this approach depends on the Meta algorithm, there’s no opportunity to search for specific pages or keywords.
Facebook Stories Success Guide for Marketers
#1: 6 Reasons Your Business Should Publish Facebook Stories
Whether your company aims to boost brand awareness, increase engagement, or drive sales, Facebook stories are key. Here are six ways stories can help your team achieve Facebook marketing goals.
Increase Organic Reach
For the better part of a decade, Facebook pages have experienced declining organic reach. Publishing Facebook stories can help increase the chance of your content reaching more of your target audience.
Because stories appear at the top of the feed, they’re among the first content your audience sees when they open the app. As your followers watch and engage with your stories, the algorithm is more likely to prioritize your page’s content in the feed.
Some stories are designed for passive viewing such as keeping your business top of mind or providing much-needed entertainment. But Facebook stories also offer tons of opportunities for generating engagement.
7 Questions Every Writer Should Ask To Craft an Effective Lead
What is the article really about?
TIP: Answer the second question several times – each response likely will improve upon the previous one – and a more refined answer will give your article laser-like focus.
Didn’t I just write that?
One of the biggest problems with leads I encounter is that they are so generic they could be swapped with other posts (within the brand and the industry), and no one would know the difference.
Would I read this?
TIP: If you still can’t craft a read-worthy lead, revisit the angle you’re trying to take or even the subject itself. Figure out what needs to change so you can write something you (your audience) would want to read.