How to Create an Effective FAQ Page on Your Website

FAQ sections are often an overlooked part of website design and development, but they can be one of the biggest traffic and conversion boosters on your site. By including a well-developed FAQ section, based on the common questions your customers ask, you can bridge that gap and provide the information they need to make a purchase.
Creating an effective FAQ page on your website can be a great way to improve your conversion rate, by providing potential customers with the answers to their questions before they even have to ask. However, in order to create an FAQ page that is truly effective, there are a few things that you should keep in mind.

First and foremost, it is important to understand your target audience. What are their specific needs and concerns? What questions are they likely to have about your product or service? Once you have a good understanding of your target audience, you can then begin to do some keyword research to identify the questions they are asking through the ‘People Also Ask’ section of search engine results pages.

B2B Marketing News: B2B Data Onboarding Insight, Google’s New Ad Formats, Marketing Campaign Performance Study, & LinkedIn’s Employer Branding Guide

Google Shares Sneak Peek At New Advertising Features
Google has offered a look inside several of its new forthcoming Google Ads features, including responsive display and mobile ads that animate static imagery and better white space formatting, highlighted in a showcase of examples from firms that have tested the new tools, Google recently announed. Search Engine Journal

Twitter is testing a new ‘Liked by Author’ label for tweets
Twitter has tested the ability for tweet replies on the platform that have been liked by the post’s author to show a red heart liked-by-author badge and similar text designation, with the aim of making it easier to spot top tweet replies in lengthy reply chains, Twitter recently announced. TechCrunch

Videoconferencing hinders creativity — study
When it comes to conceiving creative ideas among teams of two, brainstorming in person has been shown to produce 15 percent more ideas than doing so over remote video meetings using Zoom or similar technology, according to newly-released report data of interest to digital marketers published in the journal Nature. Philstar

https://www.toprankblog.com/2022/05/b2b-marketing-news-052022/

How To Use Statistics Content To Attract High Quality Backlinks

Learn What Your Audience Is Looking For

It all starts with your people because there wouldn’t be a need to create content in the first place without them.

What types of content is your audience seeking?

What statistics would help them achieve their goals?

How can you help your audience inform their audience?

Become Your Own Authoritative Source

Instead of digging for data from others, make your own!

That’s how you become known for something as a brand. And if you’re worried you don’t have a huge amount of data, your content just needs to have a big enough sample to be relevant.

So remember, quality over quantity!

https://www.searchenginejournal.com/natural-backlinks-statistics/449457/

How to Use Product Synonyms to Build Use Case Awareness & Scale SEO

Understand your product use cases

Let’s start with your product use cases. Where should you begin?

First, compile all related brand themes and then build topic clusters based on that.

With only these few keywords, we’ve described how nearly an entire business benefits from using a chatbot — sales here we come!

Benchmark competitors

Aside from generally making note of words that are being used on their website, it’s helpful to perform a competitor keyword gap analysis. This helps you determine words they’re ranking for that you aren’t (yet), which helps inspire new use cases.

Understand the language of your audience

Do some research to see how your target audience refers to your products in their own words. Often in B2B there is a big gap between their descriptions and yours. Take note of the words, phrases, and any other insights pertaining to the language being used.

https://moz.com/blog/use-product-synonyms-scale-seo

How To Choose the Best Distribution Channels for Your Content

Email distribution

Email is the most widespread distribution method. According to data from Statista, an estimated 4.6 billion people – half the world’s population – will be using email by 2025. And HubSpot reports that $1 spent on email marketing returns an average of $42.

Consider when pursuing these goals:

• Website traffic
• Brand loyalty
• Marketing ROI
• Generating revenue (through up-sells and cross-sells)
• Website traffic
• Brand loyalty
• Marketing ROI
• Generating revenue (through up-sells and cross-sells)

Organic social media distribution

The social landscape is continually evolving. With the rise in live storytelling and streaming media, it’s increasingly becoming a content channel that can deliver immediacy, intimacy, and interactivity.

Consider when pursuing these goals:

• Brand awareness
• Building/nurturing consumer relationships
• Lead generation
• Increasing website traffic

Audiences reached

Sharing your content on your social media channels will primarily reach the audience you have grown on those platforms. Each audience typically reflects the people naturally drawn to use those channels

https://contentmarketinginstitute.com/articles/best-distribution-channels-content

How & Why To Prevent Bots From Crawling Your Site

While there are many good bots, there are also bad bots.

Bad bots can help steal your private data or take down an otherwise operating website.

We want to block any bad bots we can uncover.

It’s not easy to discover every bot that may crawl your site but with a little bit of digging, you can find malicious ones that you don’t want to visit your site anymore.

You can use two methods to block bots from your site effectively.

The first is through robots.txt.

This is a file that sits at the root of your web server. Usually, you may not have one by default, and you would have to create one.

https://www.searchenginejournal.com/prevent-bot-crawling/450430/

How To Breathe New Life Into Unpublished Content

Pick the good from the bad content

In some cases, the unpublished piece of content is simply unsalvageable:

• The content is so out of date it’s not worth your time to update it.
• The case study features a customer now out of business.
• The video targets a persona your brand no longer serves.
• The author is no longer in good standing in your industry.

However, even this content is not dead. You can mine it for bits and use them for another piece of content, social media, newsletter blurbs, testimonials, and so on. For example, grab out and reuse:

• Quotes from subject matter experts
• Helpful (and still valid) tips
• Sidebars or short sections connected to unsalvageable long-form content, such as white papers, books, and guides
• Resource lists

Pick over that content like a grandma using a roast chicken on day three. We’re in chicken salad territory here, folks. Don’t let any usable content go to waste.

https://contentmarketinginstitute.com/articles/new-life-unpublished-content

More FAQ rich results being displayed in Google Search

What are rich result FAQs. Web pages that have a list of frequently asked questions (FAQs) that contain a list of questions and answers pertaining to a particular topic can markup the questions and answers with FAQ structured data.

Why we care. With more FAQ results showing up in Google Search, it may benefit your site if you gained those rich results but at the same time, if your competitor now shows up for these rich results, then it might have the opposite affect. Rich results generally lead to a higher click through rate from the Google search results snippet to the publisher’s site but not always. In this case, if the searcher gets his or her answer from the FAQ rich result, they made not end up clicking over to your site.

So test, test and test to see if you want these FAQ rich results for your site.

https://searchengineland.com/more-faq-rich-results-being-displayed-in-google-search-385447