Google has made it clear that they are constantly working to make the mobile search results better for users. More and more searches take place on mobile devices each year, so it makes sense that Google would put a priority on making sure these experiences are great.
But there are some things you can do to make the process a little bit easier. Here are a few tips:
– Take a look at your website on different mobile devices. Make sure it looks good and is easy to use on all of them.
– Use Google’s Mobile-Friendly Test tool to check for any issues with mobile friendliness. This will help you identify any areas that need improvement.
– Utilize responsive design principles when creating or updating your website. Responsive design takes into account the size and resolution of the device being used, so it will automatically adjust to look good on whatever screen it is being viewed on.
B2B Marketing News: Top B2B Social Networks, Marketing Trust Drivers Study, Twitter’s Article Plans, & How B2B Communication Is Changing
Traditional B2B Sales and Marketing Are Becoming Obsolete
Some 43 percent of B2B buyers have said that they would like a buying experience without a sales representative, with higher rates among Millennials, and The Harvard Business Review examines the rise of all-digital B2B buying and takes a look at some of today’s out-of-sync interaction preferences. Harvard Business Review
What Drives Trust in Businesses and Institutions?
The technology industry leads as the most trustworthy global industry, while social media is among the least trusted, according to recently-released survey data. Reliability, transparency, responsible behavior, and shared values were also seen as the top drivers of trust in organizations. MarketingCharts
Mobile, Social, Digital Video Are Top Advertising Priorities For 2022
76 percent of digital experts have said that mobile ads will be a top priority in 2022, with 61 percent pointing to digital video, 56 percent desktop environments, and 48 percent podcast and audio — four of numerous findings of interest to online marketers contained in newly-released survey data. MediaPost
https://www.toprankblog.com/2022/02/b2b-marketing-news-021122/
Mobile-Friendliness As A Google Ranking Factor: What You Need To Know
When Google launched what’s officially referred to as the “mobile-friendly update,” it stated:
“As we noted earlier this year, today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results.
Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.”
However, Google advises in its Mobile-first indexing best practices documentation:
“While it’s not required to have a mobile version of your pages to have your content included in Google’s Search results, it is very strongly recommended.”
https://www.searchenginejournal.com/ranking-factors/mobile-friendliness/
5 Ideas To Future-Proof Your Content Marketing Career in an AI Age
1. Learn how to use AI tools to write better content
AI-based creation-related tools can be a real asset for content marketers who know how to use them to their advantage. They range from writing functional, well-optimized content to boosting its development by completing tasks like writing meta descriptions and social media copy.
2. Train in content promotion strategies
It’s a good idea to brush up on your content promotion skills by learning more about:
- Link building is the practice of securing the inclusion of links to your content from reputable third-party sites to boost your site’s keyword rankings. It requires you to interact with editors and publishers and persuade them to link back to your content.
- Content syndication is the practice of republishing your content on platforms like Medium through content aggregators to boost the reach of your content. To do this well, you must be familiar with the online spaces where your target audience hangs out and know how to make your content visible in those spaces.
- Social media marketing involves the paid and unpaid promotion of your content, products, and services on Facebook, Instagram, Twitter, etc. It requires knowing which hashtags to use and which groups will be receptive to your content, so it gets the most likes, comments, shares, and ultimately traffic.
- Search engine marketing goes hand in hand with search engine optimization. Know how to build pay-per-click advertising campaigns to target your keywords.
https://contentmarketinginstitute.com/articles/future-proof-content-marketing-career
3 changes coming to Google Ads automated extensions
Here’s what’s changing in Google Ads automated extensions:
1: Automated and manual extensions can be shown together. Starting in mid-March, automated extensions can be shown with manually created extensions. So if you have created two sitelinks manually, Google ads can show two dynamic sitelinks, for a total of four sitelinks.
2: Reporting. In the coming weeks, Google Ads will provide a report for “Automatically created” extensions. You can view these in the table view of the Extensions page.
3: Can be added at ad group, campaign, or account level. Also starting in mid-March, sitelinks, callouts, and structured snippets from higher levels in your account can serve with extensions of the same type from lower levels.
https://searchengineland.com/google-ads-automated-extensions-update-380293
What is personalized marketing and how is it used today?
Although many brands recognize the importance of personalization, some still view it as an optional add-on to their current campaign setups. They may see it as nothing more than a nice bonus to their product or service offerings, or worse, a distraction.
However, neglecting personalization is no longer an option for marketers – at least those who want to succeed in our individualized digital landscape.
“One-to-one personalization is the future,” said Ehren Maedge, GM of North America at customer engagement platform MoEngage, in his presentation at our MarTech conference. “Brands need to get there quickly or be displaced by alternatives.”
Marketing personalization can provide several benefits for brands, including:
- Increased customer feedback.
- Improved customer experience.
- Increased customer loyalty.
- Improved lead nurturing.
- Better customer retention.
https://martech.org/what-is-personalized-marketing-and-how-is-it-used-today/
The Top 42 Video Marketing Statistics for 2022
1. 85% of marketers credit video as an effective way to get attention online.
According to the Miles website, one minute of video is worth 1.8 million written words. That’s a lot of oomph! In fact, the same website advises that video marketers NOT load videos down with a ton of text. Any text you use in your video should be short and pithy so your audience can read your social media posts instantly.
2. Customers retain 95% of the information contained in videos.
Why is this important? Simply put, videos have the potential to make your product or service memorable. The overwhelming majority of people are better able to remember information delivered via video.
3. 37% of the average video keeps viewers all the way to the end.
If your goal is to draw in your audience and motivate them to visit your website or brick and mortar store, your marketing videos must be high-quality and engaging, so adjust your video marketing budget accordingly.
Read more: https://nealschaffer.com/video-marketing-statistics/
How the First Message in Live Chat Can Increase Website Conversions
How to Improve the Communication Between Website and Visitor
Although comprehensive customer experience platforms that can initiate chats with new website visitors improve engagement, only 13% of sites use a proactive strategy, starting the conversation before the visitors asks for help. To switch from reactive communication to proactive, you can use tools such as:
- Scripted chat triggers: If set correctly, they will display a message at just the right time in the chat widget encouraging the visitor to start a conversation. When defining triggers, it is important to balance concern about the customer’s needs with an unwanted and annoying interruption.
- Omnichannel customer support: By involving different teams in preparing chat agents, you can cover all possible situations and handle a wide variety of issues through branching to different areas including product sales, tech support, website-related questions, and other topics.
- Live chat canned responses: Answers to common questions can help chat agents efficiently manage conversions with several customers at once. A drawback is that these types of answer are only helpful during the first stages of communication, and aren’t applicable in every use case.
Consistent Branding: The Key to Success in Digital Marketing
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