Leveraging Psychology in Web Design: How to Connect with Your Audience

People are visual creatures. We make snap judgments and form opinions based on what we see. This is why web design is so important – it’s the first thing people see when they visit your website. If you want to connect with your audience, you need to use psychology in your web design. In this blog post, we will discuss how to use psychology to create a website that connects with your visitors!

There are a few key ways that you can do this. First, it’s important to use familiar colors and patterns. This will help visitors feel comfortable on your site and understand where they can find more information quickly. Second, you want to make sure that you highlight elements that trigger subconscious reactions. These could be anything from images to fonts to the overall layout of your site. By understanding what your audience is responding to on a subconscious level, you can more effectively get them to take the desired action.

B2B Marketing News: Social Becoming Top B2B Media, B2B Content & Lead Tactics Studies, & Marketers Concerned Over Twitter Takeover

B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
56 percent of B2B executives have said that paid search is key among their marketing mix, with 44 percent singling out video and display advertisements as a top component, while just 16 percent chose email — three of several findings of interest to B2B marketers contained in newly-released survey data . MediaPost

B2B Buyers Say Research & Data Are Key Factors in Content Shareability, Memorability
Just over half of B2B buyers consider content that uses research data to be a key factor in making it memorable and more apt to lead to contacting a brand for further information, while storytelling that resonates with B2B buyers was also a top component of effective content, according to recently-released survey data. MarketingCharts

The Top Tactics for Generating High-Quality B2B Leads [Report]
44 percent of B2B marketers said that content creation was one of their top three areas of marketing spending, followed by webinars at 37 percent, SEO and search engine marketing (SEM) at 32 percent, marketing technology services at 31 percent, and marketing technology tools at 26 percent — one of numerous statistics of interest contained in newly-released survey data of interest to B2B marketers. MarketingProfs

https://www.toprankblog.com/2022/04/b2b-marketing-news-042922/

Google Ads Launches New Performance Max Features

Google has announced three new features that will be rolling out in the coming weeks. These features include:

• A new customer acquisition goal type
• Consumer interest insights
• One-click upgrade tool

#1: Customer Acquisition Goal

Customer Acquisition goals were available with Smart Shopping campaigns to start. With the forced migration over to Performance Max, Google is now making this available for that campaign type.

The goal type will allow you to do one of two things:

• Bid for more new customers that are similar to existing customers
• Focus on optimizations on new customers only, while maintaining cost efficiency

#2: Customer Interest Insights

In the next few weeks, Google is rolling out Customer Interest Insights to the Insights page in Google Ads. This update will allow you to see search themes that are driving conversions.

https://www.searchenginejournal.com/google-ads-launches-new-performance-max-features/448092/

5 Value-Added SEO Benefits For Your Enterprise

1. Business Intelligence

Business intelligence (BI) has become an increasingly important aspect of enterprise SEO.

In many ways, it forms the backbone on which value-added benefits are shared across organizations – and indeed this article.

By harnessing the power of big data, BI provides insights that can help organizations increase efficiency and productivity while also better understanding their customers.

In particular, BI can provide timely insights into customer behavior and purchasing patterns, accurate tracking of sales and marketing performance, and instant alerts on customer issues and data anomalies.

This year, over 79% of marketers will look to business intelligence to help drive digital strategy and align to organizational objectives.

2. Brand Messaging And Reputation

SEO benefits your business, even if your website doesn’t rank first for every query.

By appearing on the first page of results, you can increase brand awareness and create more potential customers.

Even if searchers don’t click through to your website from the search results, they still see your brand name and become more familiar.

https://www.searchenginejournal.com/enterprise-seo-value-adds/446972/

What Marketers Get Wrong About Content’s Role in the New Buyer’s Journey

Understand the new change-driven buyer’s journey

Regardless of the salesperson’s role, the buyer’s journey has evolved into a change-driven process. Decisions about new purchases at B2B companies have become what sociologists would call an “intentional change process.”

The intentional change process is a theory developed by Richard Boyatzis, a professor at Case Western Reserve University. It outlines five common-sense steps to follow to make a lasting change. The five steps include:

1. Envision the ideal destination (by describing a desired outcome for our future)
2. Explore the gaps to get there (by asking what is needed to manifest that future)
3. Develop a learning agenda (by developing our expertise to build roadmaps)
4. Execute and practice the new habits (by deploying a test of the new habit)
5. Get support (by solidifying the relationships that will help us stick to the new habit)

https://contentmarketinginstitute.com/articles/contents-role-new-buyers-journey

Organic Search Traffic: One of the Best Reasons for Content Marketing

Organic search is the biggest source of website traffic

Where do you put your best content? That’s right. On your website.

And which channel, source, or platform – whatever you choose to call it – brings the most visitors to your website?

Most likely, it’s search. Of all trackable website traffic, 53% comes from organic search, according to a 2019 BrightEdge study – a two percentage point increase over its 2014 study.

Ask yourself:

• How can we improve SEO to get more traffic from Google?
• What sections of the site are they visiting? What sort of content appeals to them?

https://contentmarketinginstitute.com/articles/organic-search-traffic-content-marketing

A guide to machine learning in search: Key terms, concepts and algorithms

ll the major search engines use machine learning in one or many ways. In fact, Microsoft is producing some significant breakthroughs. So are social networks like Facebook through Meta AI with models such as WebFormer. 

But our focus here is SEO. And while Bing is a search engine, with a 6.61% U.S. market share, we won’t focus on it in this article as we explore popular and important search-related technologies.

Google uses a plethora of machine learning algorithms. There is literally no way you, me, or likely any Google engineer could know them all. On top of that, many are simply unsung heroes of search, and we don’t need to explore them fully as they simply make other systems work better. 

We’ve only touched on some of the key algorithms you’ll have heard of and that I believe are having a significant impact on organic search. But this is far from the totality of where machine learning is used. 

For instance, we can also ask:

• In Ads, what drives the systems behind automated bidding strategies and ad automation?
• In News, how does the system know how to group stories?
• In Images, how does the system identify specific objects and types of objects?
• In Email, how does the system filter spam?
• In Translation, how does the system deal learn new words and phrases?
• In Video, how those the system learn which videos to recommend next?

https://searchengineland.com/machine-learning-search-terms-concepts-algorithms-383913

Psychology in Web Design: How to Use it Right

No matter what industry your business is part of, space is essential in web design. Don’t clutter your web pages even if your natural impulse is squeezing in as much information as possible.

Use plenty of white space and try to have a minimalistic approach. Identify the unique selling point on each page and help people focus on that.

The right colors can attract attention, maintain interest and even lead to action. Besides, color increases brand recognition by 80%.

Here’s the bare minimum you have to consider:

• Your purpose — what do you want visitors to do when they land on your page? For example, if you want visitors to fill out a form, you might want to use a color that stands out and is easy to see. Although blue is the safest choice because it’s most liked, red elicits more action.
• Your audience — cultures have different associations with color. For example, in the Western world, white represents purity. However, white is associated with death and mourning in Asia.
• The mood you want to create — do you want your website to be professional? Relaxing and calming? Exciting and energetic?  How do you want your brand to be perceived?

https://www.webdesignerdepot.com/2022/04/psychology-in-web-design-how-to-use-it-right/