One of the most important things you can do for your local business is to make sure that your website is indexed by search engines. If your site isn’t being indexed, it’s very unlikely that people will be able to find it online. There are a few ways to ensure that search engines are indexing your site correctly. First, you should submit your website to Google and other major search engines. You can do this manually or through a tool like Google Search Console. Once your site is submitted, Google will begin crawling and indexing your pages. Another way to help improve your ranking is to use keywords throughout your website content. When potential customers search for businesses like yours online, they will typically use keywords or phrases that describe what they’re looking for. If you can include these keywords in your website content, it will help search engines understand what your site is about and improve your chances of appearing in relevant search results. Finally, one of the best things you can do to localize your website is to create content that is specific to your city or region. This could include blog posts about local events, guides to the best local businesses, or anything else that would be useful for someone searching for information about your area.
Local SEO For Small Businesses: 7 Top Ways To Gain Visibility
1. Check For Technical Errors That Could Impact Indexing
This is baseline SEO. You can’t get found if search engines can’t index your site.
First, learn the basics about how search engines crawl and index your website. This foundational knowledge will help guide your SEO efforts going forward.
2. Create Exceptional Content
Before you jump in with both feet and start cranking out blog posts, take the time to create a local content strategy that aligns with your business goals.
Make sure you incorporate different types of local content, and optimize each piece for search using these proven on-page local SEO best practices.
3. Incorporate Local Link Building Into Your SEO Strategy
Links are the currency of the web. They’re an important trust signal to search engines like Google and suggest that others endorse your content.
John McAlpin explains, “Local links are done with the intention to show that others with relevance to the local area trust or endorse your business.”
How to Identify and Fix Poorly Performing Facebook Ads
#1: Change the Facebook Ads Campaign Objective
Whether you use the older version of Ads Manager or the newer Outcomes-Driven Ad Experiences (ODAX) interface, you have a lot of campaign objectives and optimizations to consider. Rotating through the same handful of options can be convenient but this approach may prevent you from maximizing results.
#2: Adjust Your Audience Targeting
Audiences for Awareness Campaigns
At the top of the funnel, it’s important to reach the largest group of potential customers. That way, you can connect with as many prospects as possible and guide those who show interest through your sales funnel.
Audiences for Consideration Campaigns
At the consideration stage of the funnel, it’s critical to reconnect with people who’ve already shown interest in your business, products, or services. If results from your website-based custom audiences have been less than stellar recently, use a more reliable data source for your custom audience such as first-party lists or in-app activity.
6 Content Assets You Can Add To Make Your Blog Post a Link Magnet
Incorporating a template into a blog post is an invitation to attract links. Other sites can provide your practical template to their audience without having to create one from scratch.
Another highly linkable asset is a tool. While content is a great way to show people how to perform a certain task, a tool that does it is even better.
Another great way to add a linkable asset is to create a quiz.
4. Original charts and infographics
Original images are another great way to generate links with little additional effort. Statistic-heavy posts can be ideal for original image creation.
How to measure the value of SEO with CTR
According to Bowman and Conda, detailing click-through-rate (CTR) metrics for your brand’s target keywords is a simple yet effective way to prove your SEO efforts are worthwhile.
Data needed to measure SEO’s effect on CTR
To set up the template SEO impact on CTR, Conda suggested marketers first collect a list of specific URLs.
“This could be a subsection of the site, a folder on the site, or just a list of URLs which are impacting,” he said. “The second [step] is to get the list of keywords mapped to these URLs.”
To ensure your team gets the CTR metrics it needs, SEOs should also consider adding the following data from Google Search Console (past 12 months) for the URL/keyword combinations:
- Total impressions.
- Average rank.
- Total clicks.
- Current CTR.
Revamped Google News design goes live with top stories, local news and personalized articles
Google has launched the new version of Google News today on its 20th year anniversary of Google News. The new design, which we caught Google testing a month ago, brings forward Top stories, Local news and personalized picks to the forefront of the Google News home page, Google said.
Local news. You can now find a local news box at the top right of the Google News home page. It makes it easier for you to find local news from your community that matters to you. There is a new filter button to add multiple locations to your local news section, so you can find local news about communities you love but no longer currently live in. Google said this helps with local news publishers gain more exposure and traffic from Google.
How To Create a Powerful Headline in 7 Simple Steps
1. Identify your brand’s purpose(s) for the content
In content marketing, every piece of content serves a purpose for your company. The content may exist to:
- Increase brand visibility (and clicks) on search engine results pages
- Improve SEO for targeted keywords
- Entice someone to open an email
- Get someone to click on it in an e-newsletter
- Encourage a website visitor to read further
2. Detail the audience for the piece
While your content could be seen by anybody and everybody, who do you really want to see it?
If your first instinct is to refer to your personas, resist it. That’s a good step for creating content but not for writing a headline. Instead, recall your brand’s purpose for the content (Step 1) – that often leads you to identify a more niche audience than your standard persona or target audience.
SEO in Real Life: Harnessing Visual Search for Optimization Opportunities
Which content elements are best interpreted in visual search
Visual search tools identify objects, text, and images, but certain elements are easier to identify than others. When users carry out a visual search, Google taps into multiple data sources to satisfy the query.
The knowledge graph,Vision AI, Google Maps, and other sources combine to surface search results, but in particular, Google’s tools have a few priority elements. When these elements are present in a photo Google can sort, identify, and/or visually match similar content to return results:
- Landmarks are identified visually but are also connected to their physical location on Google Maps, meaning that local businesses or business owners should use imagery to demonstrate their location.
- Logos are interpreted in their entirety, rather than as single letters. So even without any text, Google can understand that that swoop means Nike. This data comes from the logos in knowledge panels, website structured data, Google Business Profile, Google Merchant, and other sources, so they should all align.
- Knowledge Graph Entities are used to tag and categorize images and have a significant impact on what SERP is displayed for a visual search. Google recognizes around 5 billion KGE, so it is worth considering which ones are most relevant to your brand and ensuring that they are visually represented on your site.
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