Some people may come up to you and say that “you were born to do this” for something you’re good at. But before you can reach that stage, I believe that you have to start somewhere and that would include a lot of rejections, heartbreak, and failures. In the Marketing world, you can expect to get better in developing your skills from an entry-level to a professional through rigorous practice and continuous exposure to learning opportunities. Not confident with your knowledge? Get out there and take a Digital Marketing Course! Take time to research, learn the basics, and keep yourself updated with the latest developments in the industry.
You may start out having to go through failed marketing plans or campaigns, but that’s understandable – after all, our daily life is not a movie where we’ll magically turn into an expert at a certain turning point of the film. Never stop learning and growing. Your passion and dedication will lead you towards achieving the goals of your marketing journey.
The Campaign Comeback: What to Do When Content Fails
Step one: Reevaluate your outreach efforts
Now, take it right back to when you first launched the campaign.
- Have you contacted the right journalists?
- Have you gone to the right publications?
- Be realistic. Now, at this point, remember to be realistic. It might not be a good idea to start going for the likes of ABC News and The Daily Telegraph. Bring it down a level, go to industry blogs, more niche publications, the ones that you’re more likely to get traction with.
- Do your research. Essentially, is what I’m saying.
- Less is always more in my eyes. I’ve seen prospecting and media lists that have up to 500 contacts on there that have fired out blank, cold outreach emails. For me, that’s a boo-boo.
https://moz.com/blog/campaign-comeback-when-content-fails
Facebook: Most-Liked Posts Are Not the Most Viewed
Facebook posts that receive the most engagement are usually seen by a small percentage of people, says Facebook’s Head of News Feed John Hegeman.
Hegeman stated this in response to a tweet from Kevin Roose, a New York Times columnist, which drew criticism about an alleged bias in the Facebook algorithm.
Roose shared data from CrowdTangle that shows which US pages recently published the top performing link posts on Facebook.
https://www.searchenginejournal.com/facebook-most-liked-posts-are-not-the-most-viewed/375575/
6 Connectors to Spice Up Your Reporting: Introducing Google Data Studio Connectors for STAT
Data visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company. More and more SEOs are turning to data visualization tools to do so — pulling in data from across multiple SEO tools, blending that data in unique ways, and helping to pull back the curtain on the mystery of SEO.
https://moz.com/blog/stat-google-data-studio-connectors
Study: Content marketing seeing surge
Content marketing is expected to see a continued growth range of up to 42% from 2020 through 2022. The growth is coming even amid concerns that there isn’t enough hard data on how content marketing effects the overall campaign lifecycle or consumer engagement. Most content marketing efforts (63%) are conducted in-house, according to the report, but only about one-third (35%) of marketers say there is a clearly defined strategy for their content marketing efforts. For those who have a clearly defined strategy for content, their overall outlook for the future of their content marketing efforts is strong.
http://www.bizreport.com/2020/07/study-content-marketing-seeing-surge.html
How to Write Super-Engaging Content in 30 Minutes!
Have a Detailed Content Strategy
Want to experience content marketing success more quickly? Then you got to have a plan. According to a 2013 survey from the Content Marketing Institute, only 44% of content marketers have a clear strategy — one of the many reasons these marketers struggle to gain traction.
You’re going to release content with broad appeal that speaks meaningfully to no one, and you’re going to waste time creating content piece after content piece that never really connects with your audience.
https://digitalworldguru.com/how-to-write-super-engaging-content-in-30-minutes
9 Very Common Content & Email Mistakes
(and how to quickly fix them)
Mistake #1: People put multiple CTAs (Calls To Action) on a page
Why it’s bad:
- They confuse the reader and make it hard to make a decision.
- They make it hard for you to write a focused message.
- They hurt your conversion rates.
Quick Fix:
Pick one CTA per page.
Result:
Better conversion rates + stronger messaging.
https://kopywritingkourse.com/copywriting-mistakes/
9 Ways to Grow Your Blog Faster
1. Engage with your audience, and find out what they need
My first blog was just a place where I could be creative and talk about things that interested me. But about two weeks in I started getting emails from people saying things like, “That’s really interesting”, “That really helped me” and “Thank you for writing that.”
And that’s when realized I now had an opportunity to help other people.
Something else to look our for are people’s goals and aspirations. What do they want to achieve? What do they dream about? Any content you create that can help them achieve their goals and realize their dreams will be like gold to them.
Guide: How to accept a Facebook page admin invite. (6 easy steps with images and videos to follow.)
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