In this day and age, the sense of belongingness to be an accepted member of a group or community is proving to be of so much value, more than ever. It’s a strong and inevitable human emotion that people will need and yearn for, whatever kind of relationship it may be. In the social media community, part of making your customers feel that they belong to the group is making them feel heard. Social listening can help you understand how people feel about you and your brand. It could be a five-star review on your product or service or it could also be a not so great feedback. Everyone has a voice and opinion, and no matter how positive or negative their views may be, taking time to consider their thoughts could help improve your brand. They might have seen some areas for improvement that you may have missed, and could give you a pat on the back that you truly deserve. In turn, engaging with your community and showing the human side of your brand will allow your audience to feel that they are valued and they belong to a community that lifts each other and shares the same goals.
8 Reasons to Start a Facebook Community for Your Business
LEARN MORE ABOUT YOUR TARGET AUDIENCE
Use your Facebook group as a focus group for your target audience. While members are expecting to get useful information from the community, you can also collect valuable insights from them. For instance, built-in Facebook functionality called Facebook Insights provides details about your community members and their activity.
Also, your Facebook community members’ discussions, comments, and feedback will help you discover what your community needs from you. It’s a handy and easy-to-adopt way to validate your business ideas.
6 Ways To Be More Authentic on Social Media
YOUR CONTENT SHOULD BE FOR YOUR AUDIENCE.
“[In terms of business content] you need to do more how-to [content]. I get the flex of having more followers…but if you want to keep your followers you have to give them value. Show and educate them … It can’t be about you. What you really, really need to do if you want people to follow you [is] show them.
Hear me. If you want to grow, make it selfless. This is where everyone gets caught. How can I bring them the most value? Make it about them. You wanna be like me? Make it about them.
How Video Consumption is Changing in 2020
Consumers are beginning to rely on marketing videos from brands.
While brands are seeing higher engagement than ever from video marketing, consumers increasingly expect to see this type of content from brands. Even back in 2018, a whopping 87% of consumers said they wanted to see more video from brands in the next year.
In 2020, it’s likely that the expectation of brands to provide marketing videos has gotten even stronger. Each day, consumers use product demos, video reviews, and unboxings to learn about products before they buy them.
YouTube SEO: Everything You Need to Learn about YouTube Algorithms
Make a list of keywords.
If you are thinking of ranking your videos higher, you need to focus on more than one keyword. Here’s how you can do it.
Go to the search bar on YouTube and type a word/phrase. You will get a list of keywords that relate to your keyword in the form of suggestions.
All the keywords you get here have a high search volume. Why? Because YouTube suggestions are based on what the users actually type. Meaning, if YouTube is already suggesting some keywords, then they are 500% popular.
Video Ad Campaigns: 6 Successful Marketing Video Examples
To help you create compelling marketing videos, it’s good to look at successful video ad campaigns for inspiration. Here are six examples of video ad campaigns that work:
1. Internet Explorer
First on our list of video ad campaigns is Internet Explorer from Microsoft. Internet Explorer created a video advertisement that appealed to the audience that grew up when the Internet was born.
The Top 14 LinkedIn Tools to Grow Your Business in 2020
One of the differences between LinkedIn and other social networks is its enhanced privacy. Unlike with Facebook, for example, you can’t normally message people outside your network. It’s also harder to grow your network or increase your LinkedIn connections, because you need to know someone who can introduce you to an intended contact.
While the enhanced privacy makes it more difficult, the decision-making demographic that is strong on LinkedIn make it a great place for social selling, especially because people in their profiles tend to focus more on their professional lives instead of hosting vacation photos.
Top 5 reasons why marketing leaders won’t change with the times
Marketing leaders who don’t “look up”
Many marketing departments have been set in place years ago and now operate on auto-pilot.
An example: Last year, I was working with a Fortune 100 company on its U.S. marketing strategy. They had put a social media marketing content department in place in 2010 … which seemed like a pretty good idea at the time.
But the world has changed … a lot. This department has been cranking out the same type of content for 10 years and none of it works any more — Literally a waste of millions of dollars of effort every year.
This organization is in a coma. They have not looked up to see that the world has passed them by. They have a job to do and so they keep doing it, as long as there is a budget in place to support their work.