There are countless benefits to keyword targeting, but for localized businesses, it’s especially important. When you target the right keywords, you’re always on the front page when it comes to local, national, and worldwide searches. That’s a huge advantage for any business! Local is a big time niche for businesses looking to have consistent sales online – so don’t ignore it. With keyword targeting, you can tweak and change your online marketing strategies so that you get the best ROI possible over time. Wouldn’t you rather know what’s working with your strategy in real time? Keyword analytics will help. So don’t wait – start keyword targeting today and see the amazing results for yourself!
There are a few important things to keep in mind when you’re keyword targeting. First, make sure you’re using relevant keywords that accurately reflect your business. Second, use keyword tools to help you research and track the performance of your keywords. And third, be patient! It takes time to see results from keyword targeting, but it’s worth it in the long run.
Why You Should Target Zero Search Volume Keywords
Zero volume keywords are typically hyper-focused, which means they’re highly relevant to your audience.
Unfortunately, these queries are not often answered with unique, thoughtful content.
Therefore, your site could be the first to respond and rank for these queries; ideally, you can become an authority on the subject.
While there is no data on how many people search for these keywords, you can get a good idea of what they’re looking for based on the landing pages indexed by Google and the query itself.
Strategies To Drive Traffic With Zero Search Volume Keywords
Aim For A Wide Variety Of Terms
Aim for various terms to capture the intent of all visitors who land on your site.
Remember the beauty salon query example from earlier? Similarly, if someone searches for “link building services,” they are likely looking to buy a specific service, not just general SEO services.
By adding relevant keywords to your strategy, you’re effectively targeting more traffic with the same intent.
For example, if you’re targeting “link building services,” there is a good chance some people will also search for things like, “why link building,” ‘link building benefits,” or “link building strategies.”
These terms may have lower search volume, but they can still be valuable when added to your strategy.
https://searchengineland.com/google-search-quality-rater-guidelines-changes-july-2022-386815
Google search quality rater guidelines update: What has changed
Google revamped its definition of what it means to be a low-quality page.
In a previous version, Google claimed a page may be low quality, in part, because the creator of the main content may lack sufficient expertise for the purpose of the page. This statement was deleted.
Google explains that the level of E-A-T required for the page depends entirely on the topic itself and the purpose of the page.
Topics that only require everyday expertise don’t require that the content creators provide information about themselves.
Google also suggests that a low-quality page can exist on an otherwise authoritative website, like an academic site or a government site. The topic itself of the page is where YMYL comes into play – if the content could potentially cause harm to the user, quality raters must evaluate that aspect when determining the quality of the page.
https://searchengineland.com/google-search-quality-rater-guidelines-changes-july-2022-386815
Google Updates Search Snippets For Product Review Pages
In conjunction with the update to product review search snippets, Google is introducing a new type of structured data.
As a best practice, it’s always recommended to use Google-supported structured data when possible, even if it’s not a requirement.
If you add pros and cons structured data, you must follow these guidelines:
- Currently, only editorial product review pages are eligible for the pros and cons appearance in Search, not merchant product pages or customer product reviews.
- There must be at least two statements about the product. It can be any combination of positive and/or negative statements (for example, ItemList markup with two positive statements is valid).
- The pros and cons must be visible to users on the page.
https://www.searchenginejournal.com/google-product-review-pros-cons/460382/
Coding For SEO: 10 Ways Coding Skills Can Improve SEO Efforts
1. HTML Coding Standards And SEO Go Together
An SEO familiar with HTML understands how a web document should be structured and is alert to the consequences of poor coding practices.
An important building block of a webpage is the HTML elements, which are to a webpage what a foundation, door, floor, and roof are to a house.
Search engines may be unable to properly crawl a web page if HTML elements are used incorrectly.
2. Structured Data
Structured data is a markup language, which means the code has rules that govern how it is written.
There are a few different ways to express Schema.org structured data, but Google’s preference, JSON-LD structured data, is arguably the easiest to understand, which makes it easier to troubleshoot.
3. Communicate Better With Clients
Knowing how to code enables a person to simplify an explanation so that a non-coding client can understand the why of a particular problem and the solution.
One cannot explain what they do not understand.
For example, knowing how to code structured data empowers the SEO to explain that not only it is okay to combine structured data, but also explain to explain the benefits of doing so and how to do it.
https://www.searchenginejournal.com/coding-skills-for-seo/458232/
40+ Mistakes Derailing Your Content Team (and How To Fix Them)
A writing team’s bandwidth is not infinite, but many content leaders don’t have a framework or the confidence to turn down requests. This reactionary operational model may lead to burnout and, ultimately, turnover of valuable staff.
Every content marketing manager needs a process for managing and prioritizing content intake requests. This may include tying requests to broader marketing campaigns, gaps, and initiatives, defining standard pieces to be included in content bundles, and establishing metrics to determine effectiveness.
At technical B2B companies, it is highly difficult and inefficient to create quality content without consulting with a subject matter expert (SME). Support your team by evangelizing the business impact of content internally. Help clear roadblocks so your writers’ time is spent on sourcing and writing, not hounding unenthusiastic SMEs. – Wendy Covey, CEO and co-founder, TREW Marketing
https://contentmarketinginstitute.com/articles/mistakes-derailing-content-team
The Role of UX in Conversion Rate Optimization
Actionable experiments
Create an organized process to test every element of your website and landing pages one at a time, so you can accurately assess the impact of specific changes. With repeated testing and optimizing for conversion rate, you can continuously improve through the process.
Random testing and experiments are never an effective way to get helpful information about your site or evaluate the UX on the best approach.
Product adoption
Your customers may have to change their daily routines in order to use your product. That makes it essential to provide both promotional copy to persuade them to make the change and educational content so they can use your product effectively.
Personalization
Personalization is a vital factor in optimizing conversion rates. It enables online retailers to match their offerings with customer preferences. Rather than delivering “one size fits all” messaging to all recipients, online sellers can customize important elements of the customer journey, including offers, emails, content, and paid ads.
https://webbiquity.com/conversion-rate-optimization/the-role-of-ux-in-conversion-rate-optimization/
Does your email copy persuade or sell?
Steps to take
1. Audit your email copy.
Review both from recent campaigns and whatever you use to persuade customers to opt in to your email program. Do you give readers compelling reasons to click through or does your copy come off as being indifferent to their reactions?
2. Invest in an ecommerce copywriter who understands email.
You don’t have to find someone who writes only for email. But your writer should understand that web and email require different writing muscles and know how to work with the idiosyncrasies of the email structure.
3. Revise your copy to become more customer-centric.
As part of your email audit, count the number of times “we” appears in the copy and how often “you” shows up. The more “we” copy you have, the more brand-centric your copy is.
5 Incredible Benefits of Google My Business: Why You Should Utilize This Feature
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