To get the best results from your Facebook marketing, you need to focus on three things:
- Interact with other pages and groups in order to build up trust among their members.
- Use local targeting and geo-targeting tools so that people who live near you can see your posts when they are scrolling through their news feed.
- Ensure that all of your content is engaging and helpful for potential customers–this will encourage them to share it further with friends or followers across social media platforms!
Do any of these strategies sound like something you have tried? What were the results? We’d love to hear about how we might be able to help improve your organic reach on Facebook! Read on to know more about Digital Marketing News this week!
B2B Marketing News: CMO Priorities Study, Global State of Media Report, Google Updates Ad Insights, & U.S. Ad Spending Surges
Twitter Launches Initial Test of ‘Professional Profiles’ for Brands and Creators
Twitter has begun testing new brand and creator professional profiles, which include information about a business, verification badges, and which may feature galleries and other elements, the social media platform recently announced. Social Media Today
These Are Marketers’ Top Organizational Priorities Right Now
45 percent of CMO Council members expect to upgrade or recruit for go-to-market execution and operations, while 38 percent say they’ll do so for content and demand-gen, followed by some 33 percent who plan to upgrade digital interactive marketing efforts — the top three spots in recently-released CMO organizational priority survey data of interest to digital marketers. MarketingCharts
Google Ads Insights Page Available To All
Google has launched a global rollout of the latest incarnation of its popular Google Ads platform, including an array of updated Insights features for finding current and emerging trends tailored to each business’ profile, the search giant recently announced. Search Engine Roundtable
In First Year-Over-Year Pandemic Comp, U.S. Ad Spending Surges 22% In March
Digital ad spending in the U.S. climbed by 27 percent in March compared to the same month in 2020, with overall ad spend rising by 22 percent year-over-year, according to newly-released Standard Media Index data. MediaPost
How to gain value from broken backlinks
Broken Links: Reclamation vs. Building
There are two important differences between broken link reclamation and broken link building. Link reclamation seeks to literally reclaim the value of broken links pointing to your site. Broken link building, on the other hand, is the process by which you recreate content to replace your competitors’ broken backlinks.
The methods are slightly different, but both grant you more control than standard link-building outreach tasks. They also make a world of difference if properly implemented.
Broken backlink reclamation
Step 1: Analyze your site’s backlinks. First, you’ll need to determine how many (if any) backlinks pointing to your site are broken. Ahrefs is a great tool that analyzes this data, it allows you to review which backlinks are pointing to dead links.
Open and log in to Ahrefs, then perform an analysis on your domain.
Step 2: Organize your broken backlinks. Navigate to the “Broken Links” icon under “Backlinks” in the left-hand menu and click it. You’ll then see a list of all the broken backlinks for the site.
It’s helpful to organize the broken backlinks in this list via the “DR” (domain rating) column. This will place the highest-valued links at the top of the list. You can then export these into a spreadsheet for further review.
Step 3: Choose the broken links to go after. This handy table of data will show where the backlink originates from, its anchor text and what URL it is pointing to. Analyze the external domains listed and decide if the backlink is worth pursuing. You may decide some of them are irrelevant, low authority or just pure spam. It’s best to look for backlinks originating from authoritative sites that employ relevant anchor text.
Step 4: Regain the broken link value. Once you’ve put together a list of broken backlinks you’d like to reclaim, review your own site and determine what link would be the most ideal replacement.
Facebook Shares 4 Ways It’s Improving News Feed Ranking
Facebook is building on those surveys by asking new questions. Here’s more about the different approaches the company is taking to gather feedback.
4 Feedback-Driven Signals
Is This Post Inspirational?
Users want to see more inspiring and uplifting content in their news feeds. Facebook is going to run a series of tests to survey people about which posts they find inspirational.
Facebook will incorporate users’ responses as a signal in news feed ranking, with the goal of showing people more inspirational posts closer to the top of their News Feed.
Is This Post Interesting?
Facebook wants to show users more posts about topic they’re interested in. To accomplish this it will start asking people whether they want to see more or fewer posts about a certain topic.
Do You Want to See Less of These Posts?
Facebook is taking a different approach to learning what kinds of posts users want to see less of. One of the ways it plans to do this is by looking at engagement signals.
Do You Want to Hide This Post?
Users have long been able to hide individual posts in their news feed, but it’s not immediately obvious how to do it.
Facebook will start testing a new post design which makes the option to hide posts more prominent.
How to Improve Your Facebook Organic Reach
#1: Help Facebook Deliver the Right Audience to Your Facebook Page
First, you want to make sure you target the right niche on Facebook. Typically, you want to have the potential to reach more than a million people in that niche on the platform. That doesn’t mean you’re going to reach a million people; it just means there’s an audience pool of a million people in your space. Of course, if you’re a local business, your pool size can be smaller than that.
Facebook Audience Insights can help you make this determination. It gives you access to audience data on all of the pages and interest groups on Facebook. You can see their activity levels, the pages they’re following, what type of devices they use, and so on. Anyone who has a Facebook page can access this data.
#2: Find the Right Messaging Style for Your Facebook Page
The next step is to craft the right message for your Facebook page. This message isn’t about your business and products, though; it’s about who your audience is. Anytime you can self-identify your audience for them, they’ll naturally want to share that content.
Start by looking at the content on the target pages you identified above. What posts make their audience look good, feel good, and improve their life? People interact with content on Facebook to make an impression on other people.
#3: Publish 4 Posts to Engage Your Facebook Page Audience
Once you have the right audience and message, the last piece of the puzzle is your content. You want to craft content that sends the different signals that Facebook examines to deem something relevant.
Interactions such as liking a post, giving it a smiley face or heart, or making a short comment are considered micro-signals. Different types of content can help you elicit micro-signals that your content is something people are interested in. But you might need 10 likes to equal the benefit of a share, save, or longer comment.
#4: Use Your 5th Post for Promotion
Once you’ve gotten a lot of engagement from your content, you have an audience that knows, likes, and trusts you and is waiting for you to sell. So after your photo post, video post, and conversation post, your fourth or fifth post can be about your offer.
You’ve given your audience a chance to talk so now they’re open to you telling them about your offer. It’s like when you go to a party and ask someone about themselves and they reciprocate with, “Tell me about you.” That’s what this post is.
That’s NOT a Google Search Ranking Factor
Are social signals, accessibility, XML sitemaps, content length and more actually Google Search ranking factors? Here’s what you need to know. There are plenty of things related to, correlated to, or associated with ranking factors that are not (or most likely are not) ranking factors themselves.
I keep seeing this one in all of the ranking factors lists out there, despite the fact that Google has said it isn’t a factor.
Sure these things are correlated, but correlation doesn’t equal causation.
Domains that have been around for a while have had that much longer to accrue all of the signals that go into ranking. If your site is older, it likely has more content and links, as it’s had more time to get customers and word of mouth, etc.
Domain Registration Period
The same goes for domain registration length. This is something you buy. It wouldn’t make sense to make it a ranking factor if you can just pay for it.
Users don’t care how long you’ve registered your domain. It doesn’t make your site more or less relevant to their query.
First, let’s clarify the terms. Bounce rate is when a user visits one page and doesn’t take any action or visit any other pages.
Pogo-sticking is the act of a user visiting a page and then clicking back to the search results immediately (often clicking another search result). This is often mentioned as a ranking factor by SEO pros despite Google saying otherwise in a video.
Total Amount of Page Content or Word Count
Think like a user.
If I’m searching for the area code in Detroit would I want the page that just says “Detroit’s area code is 313” or the one that builds up to the answer with 3000 words of elegant prose?
Diagnosing a traffic drop? Just breathe!
Step 1: Check which traffic source was effected
This is an obvious one but too many people automatically assume it’s Google organic traffic that has dropped.
So make sure it hasn’t been PPC traffic that has exhausted your budget. This happens more than you think!
Step 2: Which page has dropped?
To quickly find out which pages dropped, navigate to your Google Analytics account Acquisition -> All Traffic -> Channels. Click “Organic” there and in the date range, check “Compare to” and in the drop-down select “Previous period”.
Now scroll down and click the “Landing pages” tab to see all your pages and how their traffic of this week compares to the previous week. No need to scroll a lot here. If you see a traffic dip, chances are, your higher-ranking page or pages were affected. So look at the top of the list.
Step 3: Was there any impact on rankings?
It is not such a rare thing: We see a gradual decline in traffic without any obvious impact on rankings. This can be explained by two possible reasons:
- People just don’t search for that query that much anymore. This was very common in 2020 when searching patterns shifted dramatically. And this can still be the case for seasonal queries (think “costumes,” “ski gear”, “swimsuits,” etc.)
- Search engine result pages have added a new search element that steals attention and clicks.
7 Ways to Easily Set Up an SEO Content Strategy
1. Identify Your Target Audience
SEO is all about creating a positive user experience and delivering the most relevant information possible.
To create content that resonates with your audience, you must first know who that audience is.
2. Define Your Topic Area
While your goal is to create content that people want to read, your purpose and expertise should be at the heart of everything you write.
3. Pinpoint Keywords that Meet Your Audience Needs + Topic Area
Did you notice that finding keywords wasn’t even among the top two steps of SEO strategy?
That’s because, to create content that resonates with people, you must first know who you’re reaching and what information will benefit them.
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