The internet has grown and evolved over the years. Searches used to be simple, but now they can be more complicated than ever before. Google is at the forefront of this change as it evolves from a search engine into a destination for all information needs. People are searching for videos, pictures, quick answers and more to find exactly what they want on the first page of results. If you don’t optimize your site for these different types of searches then you’re missing out on potential visitors!
It’s time to stop focusing solely on organic listings when it comes to appearing in Google’s search results; instead you need to focus on optimization across all platforms! Here are some of the most important ways to do so.
– Optimize your Google My Business profile. Include all information, not just location and hours! Update contact details regularly too.
– Get on YouTube for video optimization if you haven’t already. Make sure each video has a unique title, description and tags with relevant search terms people would use in their queries (don’t overstuff it though).
– Make sure each page has title tags, meta descriptions, H-tags (high priority content) and strong headers/headlines within them that contain important terms people would use when searching about what you offer online. Include some internal links pointing towards main pages on your site (and even some external links to credible sources outside of your own website) as this will help Google understand the overall context of what you’re trying to say online.
B2B Marketing News: B2B Buyers Using More Channels, Brands Embrace Digital Personalization, & LinkedIn’s New Workplace Representation Efforts
Fiddling With First-Party: B2B Firms Face Corporate And Data Integration Hurdles
41 percent of B2B brands have said they use first-party data for marketing segmentation, while 37 percent use it for sales outreach, and 36 percent for advertising and analytics — one of several findings of interest to B2B marketers contained in recently-released Dun & Bradstreet study data. MediaPost
YouTube Adds New Updates to YouTube Studio App, Bringing it More Into Line with the Desktop Version
Google’s YouTube has rolled out new features to its mobile YouTube Studio app, which will bring B2B marketers the ability to perform more complex community comment filtering, along with several new analytics upgrades, YouTube recently announced. Social Media Today
Study: Brands Are Making Personalization A New Priority
During 2021 some 31 percent of brands said that they were able to personalize the majority of digital interactions, a figure that was up from 10 percent in 2020 — one of several statistics of interest to online marketers in recently-released survey data. MediaPost
Keyword Stuffing As A Google Ranking Factor: What You Need To Know
There’s evidence all over Google’s search results that keyword stuffing isn’t a ranking factor.
Today’s SERPs have page titles that read naturally, meta descriptions that contain paragraphs of actual copy, and articles that aren’t filled with unnecessary uses of exact-match phrases.
But that’s anecdotal evidence. Let’s look at hard evidence straight from the source.
Google’s Webmaster Guidelines, which sites have to follow in order to remain indexed in search, acknowledges keyword stuffing in a chapter called “irrelevant keywords.”
“’Keyword stuffing’ refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.”
SEO Trends for 2022: How to Get on Top of Google Search
SEO Trend #1: SERP Marketing and Content Diversification
For years now, Google has been taking steps to become a destination, not just a discovery project. With knowledge graphs, quick answers, and interactive and visual results, Google is building an ultimate resource that can give comprehensive answers to any query.
Content diversification brings in both challenges and opportunities. On the one hand, you need to continually come up with quality content assets in various formats, which is incredibly hard to scale. On the other hand, you get to leverage more mediums and try more tools and tactics, which is pretty awesome.
Content collaboration is the tactic that can solve many issues and empower your marketing with more benefits, including natural backlinks, trust and shares. And the good news is there are great projects that help you build contacts to co-create content and scale it.
SEO Trend #2: Rich Results
Google search results are becoming increasingly richer and more interactive.
The good news is that this gives SEOs a competitive advantage over those website owners who are not keeping up with Google’s moves.
SEO Trend #3: Mobile and Voice Search
How To Do Less and Get More in Every Facet of Content Marketing
Get your strategy in order
Success rarely happens through shortcuts. But it can occur through a reliable process followed by the most successful B2B marketers: They create – and document – their content marketing strategy.
Your content marketing strategy should detail three key pillars:
- Why– the marketing and business goals and the reason to create content as opposed to other marketing techniques
- Who – the audience to serve, including who they are, what they need, and their customer journey
- How– the unique brand mission or story, what sets your content apart from what else your audience might choose
Map out your content operations
Content marketers are expected to collaborate on constructing, implementing, and administering a framework to manage content operations across the enterprise.
14 Top Reasons Why Google Isn’t Indexing Your Site
1. You Don’t Have A Domain Name
The first reason why Google won’t index your site is that you don’t have a domain name. This could be because you’re using the wrong URL for the content, or it’s not set up correctly on WordPress.
2. Your Site Is Not Mobile-Friendly
A mobile-friendly website is critical to getting your site indexed by Google since it introduced Mobile-First indexing.
No matter how great the content on your website is, if it’s not optimized for viewing on a smartphone or tablet, you’re going to lose rankings and traffic.
3. You’re Using A Coding Language In A Way That’s Too Complex for Google
4. Your Site Loads Slowly
Slow-loading sites make Google less likely to want them featured in the top results of their index. If your site takes a long time to load, it may be due to many different factors.
The Metaverse: What Marketers Need to Do to Prepare
While we may not be able to predict everything that’s going to come with the Metaverse once it becomes mainstream, we can predict that it’s going to have an impact on businesses in general, marketing practices, and the marketers who pioneer the new strategies to propel business into the future. So you should start thinking about what your business’ role will be in the long run.
Some things to keep in mind as you contemplate your role in the Metaverse are things like:
- Should you or your brand create a virtual world?
- Should you look into sponsoring a virtual world?
- What intellectual property does your company own that you could mint as an NFT?
- Should you build a Metaverse team to help you develop an entire Metaverse strategy, and if so, what would such a team look like?
And while some of these questions may seem so far-fetched that they border on irrelevant, remember that in the days before social media really started popping, back in 2006 and 2007 or thereabouts, most businesses hadn’t thought to have a team for social media management.
2022 Local SEO Success: The Year of Everywhere
1. Converse with customers everywhere, with extra kindness
The great news is that 2022 will offer the local brands you market a feast of options to make meaningful connections. To set the table, you should consider establishing all of the following mediums that make sense for the business and its customers:
- Curbside messaging
- Home delivery messaging
- Text messaging
- Direct Messaging, including Google Messaging
- Live Chat
- Review responses
- Review requests
- On-hold phone messaging
- Website forms
- Social media exchanges
- Post-transactional landing page messaging
- Call-to-action text
All of these can be managed with honoring language that conveys your appreciation of your customers.