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Here’s Why SEO and Content Marketing Go Hand-in-Hand
If you’re looking to improve your website’s visibility and attract more leads, then you need to be using both SEO and content marketing. Many business owners make the mistake of thinking that one is enough, but that simply isn’t the case. When you use SEO and content marketing together, you create a powerful combination that…
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How to Create Content With a Purpose
There is a lot of content out there. In fact, according to Content Marketing Institute, content marketing will make up more than three-quarters of all online marketing activity by 2021. So, how do you make sure that your content stands out and provides value for your audience? In this guide, we will discuss the importance…
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How to Write Facebook Ads Using Your Brand’s Buyer Persona
Are you struggling to write high-performing Facebook ads? You’re not alone. A lot of business owners find it challenging to create ads that resonate with their target audience. However, you can improve your results by using your brand’s buyer persona. This document will help you clarify the basics: who your target demographic is, where they…
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How To Use Search Intent To Boost Your SEO Strategy
If you want to improve your SEO strategy, it’s important to understand search intent. What is search intent? It’s the reason why someone is conducting a search. What are they looking for? By understanding this, you can tailor your content and website features to match what people are looking for in their search results. In…
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The Importance of E-A-T in Your Content Strategy
As search engines continue to evolve, the importance of E-A-T (Expertise, Authority, and Trust) continues to increase. If you want your website to rank well in Google search results, you must demonstrate that you have the necessary E-A-T. In this blog post, we will discuss the importance of E-A-T and how you can implement it…