If you’re looking to improve your website’s visibility and attract more leads, then you need to be using both SEO and content marketing. Many business owners make the mistake of thinking that one is enough, but that simply isn’t the case. When you use SEO and content marketing together, you create a powerful combination that can help you achieve much better results. In this blog post, we’ll discuss why SEO and content marketing go hand-in-hand, and we’ll also look at some of the benefits of using them together.
One of the main reasons why SEO and content marketing go hand-in-hand is that they both help to improve your website’s visibility. With effective SEO tactics, you can get your site ranked higher in search engine results pages, which means that more people will see it and potentially click on it. And with content marketing, you can create valuable content that attracts attention and encourages people to visit your site.
Another benefit of using SEO and content marketing together is that they both help to provide a better user experience for your visitors. SEO tactics can make it easier for users to find the information they need on your website, while high-quality content helps to keep them engaged and interested in what you have to offer.
If you’re looking to boost your website’s visibility and improve your lead generation efforts, then it’s important to incorporate both SEO and content marketing into your marketing strategy. With these powerful tools working together, you can achieve better results and reach more potential customers than ever before.
Google Rolls Out Ad Frequency Targeting For YouTube Campaigns
With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube.
Previously, controlling ad frequency on YouTube was only possible when running connected TV campaigns in Google Display & Video 360.
Now, the target frequency capability is globally available for all advertisers running YouTube campaigns.
In a blog post, Google explains how target frequency can help advertisers reach their goals without annoying viewers with too many ads:
“This will help advertisers optimize towards more precise reach and frequency, while ensuring that we continue to provide a suitable advertising experience for viewers. Target frequency allows advertisers to select a frequency goal of up to four per week and our systems will optimize towards maximum unique reach at that desired frequency.”
6 email metrics to help reach marketing goals and make business decisions
Conversion rates are typically calculated by dividing the number of conversions on your site by the number of visitors. In order to measure the impact of email campaigns on the overall business, marketers should include the entire customer journey in their calculation, which includes email.
Value of an email address
To calculate the value of an email address, you need to first know how long the lifecycle of the emails are. Once you know that, take the annual email revenue and multiply it by the number of years of the email cycle. Then, divide that number by the average list size during the year.
Customer behavior behind the campaign
Sometimes email campaigns impact customer behavior, but not in the way you intended. So, pay close attention to how customers behave when they receive emails. For instance, they might open your brand’s email, and instead of clicking through to a website, they might search in Google about your product first, before deciding to purchase. They might even visit a competitor. Or, they see your company in the subject line or address and go straight to Google without opening.
How brand marketing helps improve E-A-T signals: An introduction
Simply put, brand marketing is about the creation and marketing of tangible assets. Over time, assets are understood to be entities by search engines.
Entities can be marked up with schema, linked to, cited and referenced to contribute to a growing semantic dataset of tangibles.
This is entity SEO, which has been increasingly in focus this year as the rate of progress in joining the strands of entity, quality and complex semantic and contextual understanding is evident with MUM.
When it comes to brand marketing, all of the brand assets (which may be people, marks, values, vision, slogans, catchphrases, and colors) have the potential to become entities.
How to Get Customers to Call You: Call Ads for Facebook and Instagram
#1: How to Use the Meta Call Ads Callback Option
If you frequently run call ads, you may have adjusted the schedule to ensure that customers only see the ads when your business is open. With the callback option, you may be able to expand the campaign schedule so it runs around the clock without inadvertently causing you to lose out on leads.
Because the callback feature automatically starts a Messenger thread, it can also open a new opportunity for remarketing. For example, a lot of your calls may be from customers who are seeking information but aren’t yet ready to purchase. You can retarget them by creating a custom audience of people who have messaged your business.
#2: How to Set Up Meta Call Ads for the Facebook Customer Journey
To create an ad with a call conversion, open Ads Manager and select a supported objective. Go with traffic for an upper-funnel campaign, leads for a mid-funnel campaign, and sales for a lower-funnel campaign.
At the ad set level, choose Calls as the conversion location.
Call ads automatically optimize for calls but you may see some alternative options under Optimization for Ad Delivery. (See below for a new optimization option.) At the ad level, enter your phone number, set up the creative, and publish the campaign.
How SEO and content marketing work together
SEO and content marketing are very much a yin and yang situation. One improves the other and vice versa.
With both in your strategy, the results will be much more impressive than using either alone.
1. SEO drives relevant traffic to nurture content
You don’t write content so it gets sucked into the black hole of the internet. You write content with the hopes that some weary readers will find it and come away with giant light bulb moments.
They’ll associate those moments with your brand and your expertise. That’s formidable.
Content that doesn’t get read is useless. If you want it to contribute to the success of your marketing, you need people reading it so it can do its job nurturing leads.
One of the best ways to ensure the right eyes land on your content? Use SEO tactics to optimize it with keywords your targets are searching for.
2. SEO and content boost visibility and brand awareness
Want more people to associate your name with key industry terms? Start showing up consistently in their searches for those terms with SEO.
Even better, start showing up with amazing content that answers their questions and eases their specific pains – the ones only you can solve with what you know and what you sell (or, if you’re a marketer or SEO specialist, what your client knows and sells).
The better you do this, the higher your site and content will show up in results. Ultimately, earning a top 5 spot in organic (non-paid) results in Google promises the best chance people will not just see your listing, but also click on it.
How to E-A-T Ethically with Digital PR
Google has made it clear that it values everyday expertise, so there really is no need to fake a doctorate. Instead, find an authentic way to present real, lived expertise.
Google’s Search Quality Evaluator Guidelines state:
“Some topics require less formal expertise. Many people write extremely detailed, helpful reviews of products or restaurants. Many people share tips and life experiences on forums, blogs, etc.”
When it comes to trust signals, social profiles can often be overlooked. After all, it’s not usually something that falls under digital PR’s remit. However, when you’ve got a real subject matter expert on page, you’re going to want to ensure that both journalists and Google know this.
If you contact a journalist with commentary or analysis from an on-page subject expert, the likelihood is they will Google them, and a public-facing social profile (LinkedIn, Twitter, or even TikTok) that demonstrates industry or subject knowledge will make the journalist feel more comfortable including them in an article.
Make sure that the About Us page links out to these social profiles, and don’t forget to include a link back to the site in the bio of the social profiles.
What’s Driving Budget Changes for B2B Marketers?
3 in 4 B2B marketers say their marketing budget has changed in some way from 2021, whether that be in the form of an increase (43%) or decrease (32%), according to a report [download page] from Integrate and Demand Metric. The study indicates that inflation is a driving force behind changes to marketing budgets.
Asked what are the primary driving forces behind changes to their marketing budget from 2021 to 2022, a leading 38% of respondents pointed to inflation. It’s likely that this is having a negative impact on budgets: in a recent survey, 42% of CMOs in the US said that inflation is leading to decreased spending levels, more than double the share who said it has led to increased spending (17%). Inflation is one of the top issues keeping CMOs up at night, with more than 9 in 10 saying it has them concerned.
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