At the core of content marketing automation is the ability to effectively and efficiently create, manage, and distribute content. Using automated tools allows you to streamline your content creation process by taking care of repetitive manual tasks such as content research, formatting, scheduling, and distribution. This frees up your time for more high-value activities like content strategy, content creation, and content promotion.
With content marketing automation, you can also take advantage of automated content optimization tools to quickly improve the quality and engagement of your content. These tools analyze your content performance metrics such as traffic, social shares, reads, views, likes, and comments in real-time to help you identify what content is resonating with your audience and what content needs to be improved or scrapped.
Overall, content marketing automation can help you create content that is more effective at engaging your target audience and driving sales. So if you’re looking to improve the efficiency and ROI of your content marketing efforts, it’s definitely worth exploring the many automated content tools available today!
3 Simple Steps to Automating Content Creation for Businesses
Content marketing automation involves identifying repetitive content marketing tasks and then using relevant tools to automate those tasks.
Think about it. If your content automation software is doing all the heavy lifting, SEOs will no longer have to waste hours of their time each week writing out detailed content briefs for content creators. Instead, your copywriters can skip the SEO learning curve and focus on crafting compelling sentences to create even more compelling content.
With automation software, your SEO and content teams can save time, cut costs, make smarter decisions, and focus on crafting marketing strategies that really make a difference.
From doing research to creating content and optimizing it, content automation tools can improve your productivity across the entire content life cycle.
Creating content is a process that includes some indispensable steps, namely:
- Determining the article topic
- Creating a content brief
- Writing an optimized article copy
Performing these tasks manually would take up a lot of the SEO and content teams’ time. Luckily, content research and automation tools help you cover and fast-track your entire content creation journey—all in one place.
Social Media Lead Generation: How To Gain More Customers Online
1. Create great (and clickable) content
Your content needs to be compelling and engaging and it needs to stand out from your competitors. If people find your content engaging, then it’s more likely they will want to know more about you and your products. That means content and images that are sharp, to the point, and relevant to the people reading it.
Just as importantly, you want all – or most – of your content to have clickable components. If people need to go searching for more info or for links to your site, they may simply not bother. You could use idea management software to help you organize your thoughts for new content.
2. Optimize your profiles
Most of the social media platforms allow businesses to add ‘buttons’ to their profiles. This could be something as simple as being able to sign up for your newsletter on your Facebook page or being able to book a consultation or make a reservation. Remember, even if a platform does not have this ability, you can cross post from the platforms that do.
How to Optimize for Google’s Featured Snippets
Multiple studies confirm that the majority of featured snippets are triggered by long-tail keywords. In fact, the more words that are typed into a search box, the higher the probability there will be a featured snippet.
It’s always a good idea to start with researching your keywords.
When performing keyword research with featured snippets in mind, note that:
- Start with question-type search queries (those containing question words, like “what,” “why,” “how,” etc.) because these are the easiest to identify, but don’t stop there…
- Target informational intent, not just questions. While featured snippets aim at answering the user’s question immediately, question-type queries are not the only types that trigger those featured results. According to the aforementioned Ahrefs study, the vast majority of keywords that trigger featured snippets were long-tail queries with no question words in them.
It helps if you use a keyword research tool that shows immediately whether a query triggers featured results.
9 Steps To A Future-Proof Social Media Strategy In A Web3 World
1. Write An Executive Summary
Start your strategy with an executive summary.
This should be a one-pager, succinctly identifying your social media purpose and how it ties into your current business goals and objectives.
Web3 Tip: Explore and research what other brands are doing with Web3. What is working? Start holding team meetings to discuss your social media strategy in the Horizons Workrooms environment.
2. Do A Social Media Audit
Start by conducting a social media audit of your brand’s social channels compared to two or three competitors. You can even pick a non-competing brand to use for inspiration and aspiration. Consider choosing a brand already involved in Web3 strategies.
8 Tips to Improve Facebook Reach With Unconnected Distribution
#1: Focus on Publishing Original Organic Content
According to Meta, the most effective way to improve distribution is to create original content. What does that mean exactly? Here are a few suggestions:
- Avoid reposting the same content to your page over and over without making changes.
- Don’t export content from other apps (like TikTok) and upload it without modifications.
- Try not to post generic found content (like memes) that your team didn’t create.
Can you break the rules above once in a while? Sure, but it’s important to note that if Meta determines your page only posts content with what it terms limited originality, the platform will automatically reduce distribution for your page.
#2: Publish Facebook Reels
Producing original images and sharing new text posts with links can help your Facebook page’s reach extend to more of your target audience. But when you want to maximize Facebook reach, the best type of content to produce is the format that Meta has been actively promoting: Reels.
To get the most value from your page’s reels, avoid exporting the short-form videos you create for Instagram or TikTok and simply uploading them to Facebook. Sharing watermarked content from other apps is likely to trigger Facebook’s limited originality flag, which limits distribution.
Instead, create new short-form content using Facebook’s native tools. Facebook pages have a couple of options for producing new reels.
How To Make Thought Leadership Content Thoughtful and Leading
A strong thought leadership platform stems from an “outside-in approach” – beginning with market and audience factors, not the organization’s product or internal requirements.
1. Market context
Understand what’s happening in the marketplace. Market context can be broken into three factors – market interest, theme durability, and competitive presence:
- Market interest: Research industry conversations internally and externally, particularly around your competitors, across myriad channels. This research helps determine where your company’s voice fits into the conversation.
- Theme durability: Because thought leadership is an ongoing content marketing exercise, identify and partner with internal and external subject matter experts. Your SMEs should be engaged to ensure the content’s theme can be planned for at least a year.
- Competitive presence: Look at other areas in the marketplace. Lisa suggests reviewing competitors’ content, monitoring their patent filings and research-and-development activity, and partnering with the competitive intelligence team to do a full-scale sweep.
B2B brands shouldn’t fear rejection, but being unknown
Finding 1: Only 9% of potential buyers would reject a brand
You can measure rejection by analysing the percentage of buyers in a survey who say they would ‘refuse to buy the brand’. In B2C, surveys across 535 brands in 24 categories revealed only 9% of buyers actively reject any given brand, on average.
Finding 2: Rates of brand rejection are similar across brands
Both bigger brands and smaller brands have similar rates of rejection, which suggests that brand rejection is less company-specific and more category-specific. What it also suggests is that rejection is not a particularly important factor in brand growth.
Finding 3: Lack of brand awareness is the biggest barrier to growth
The problem isn’t that buyers hate you – the problem is that buyers don’t even know you exist. And buyers simply cannot purchase something they don’t know exists. That’s why increasing awareness is the chief problem that all B2B marketers must address. Unawareness is the biggest barrier to growth, even for the largest brands. As you can see in the ‘ratio’ column, even big brands have almost two times as many “unaware buyers” as they do “brand rejecters.”
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