Digital Marketing News: Google Phases Out Search Console & Adds Bidding Options, Marketing Business to Gen Z, Instagram Post Study & More
Explore Digital Marketing news as this article tackles on how Google will bid goodbye to the old Search Console and Spotify’s rise as an advertising channel. Some interesting highlights are study data on how consumers relate to ads and their strategies to avoid them, and a report on how emojis, videos and caption lengths impact post performance.
How Consumers Really Feel About Ads
74 percent of survey respondents implemented strategies to avoid ads, up from 64 percent in 2018, and a newly-released eMarketer podcast looks at consumer sentiment and how it relates to ads, especially what drives attempts to block them. eMarketer
New Study Looks at How Emojis, Videos and Caption Lengths Impact Instagram Post Performance
Business Instagram usage was the focus of newly-released study data examining over 5.4 million posts from some 34,000 firms. The report from Quintly revealed that over 68 percent of posts consist of single images, among other findings of interest to digital marketers. Social Media Today
B2B Marketing Spotlight: Ann Handley on Being a “Badaxe” Marketer
One of the essential characteristics of an effective Marketer is braving out the rough waters of the Marketing world. Take inspiration on this article to get you up and ready for putting your strategy out there and making it happen.
“In Toronto for an event I went ax throwing with a bunch of other speakers and attendees at the event. I mean the obvious analogy would be that in marketing it’s all about hitting the target, but I actually think it’s a much richer analogy than that. The analogy that I drew, or where I see marketing and writing reflected in ax throwing, is that sometimes it’s just enough to hit the target, you know? It takes a lot of practice. It takes a lot of courage to stand up there and actually try something. And I think that’s probably why in B2B marketing, it’s so much safer to not throw the ax, to instead just sort of sit behind and do what you’ve always done.”
What’s new? What’s next? 6 essential marketing trends for 2020
Being informed and preparing for the up and coming marketing trends for 2020 would be a big help in expanding your marketing strategies and techniques. Apply these concepts to stay ahead and on top of the game.
Trend 1. Lifecycle marketing
Although it’s often said that the ‘funnel is dead’ since consumer follows non-linear journeys, regardless of the product or service you’re involved with marketing, it will always be the case that to grow a business, your primary focus is growing awareness, closely followed by increasing customer leads and prospects.
Trend 2. Conversational marketing
For me, this is the most exciting trend in marketing today, bringing together rapid consumer adoption of smart speakers and innovation in search query processing, conversational interfaces and messaging.
Trend 3. Insights-driven marketing
“Intensive users of customer analytics are 23 times more likely to clearly outperform their competitors in terms of new customer acquisition than non-intensive users, and nine times more likely to surpass them in customer loyalty. “
Trend 4. Marketing technology
If your business and your agencies adopt the right blend of Martech, it can help give you an edge against competitors, but if not, you may be missing out on the insights and automation processes they are using.
Trend 5. Consumer Privacy and KYC
..it shows the need for marketers to work with colleagues to mitigate the potential impact of security breaches and reassure customers.
Trend 6. Digital transformation and Marketing Transformation
The aim of digital transformation is to develop a roadmap to improve digital capabilities and skills, while at the same time, integrating ‘always-on’ digital marketing activities with brand and product marketing in the business.
Trust Factors: Why Your Brand Should Take a Stand with Its Marketing Strategy
Handling controversial issues and taking a stand may be a tricky situation, but your business could still turn this into a positive thing as long as you keep your customers in mind and the topic should still be relevant with your brand.
For a massive brand like this to take such an emphatic stand on a divisive social issue would’ve been unthinkable not so long ago. But in today’s world at large, and consequently in the business and marketing environments, it’s becoming more common. This owes to a variety of factors, ranging from generational changes among consumers to a growing need to differentiate.
It’s always vital for marketers to have a deep understanding of the people they serve, and in this case it’s especially key. You’ll want to have a comprehensive grasp of the priorities and attitudes of people in your target audience to ensure that a majority will agree with — or at least tolerate — your positioning. Region, age, and other demographic factors can help you reach corollary conclusions.