Creating an enticing video for your clients could sometimes be a struggle, when you want to squeeze in all the information and all that you have to offer in a short span of time. Not only that, your video should be creative enough to catch their attention too. Wanna know some great tips and tricks on how to create videos that sell? Read on.
Video not only offers your customers a chance to see your product in action but also lets them see the passion in your eyes when you talk about your product and your company. Video allows people to envision themselves using the product and gives them the ability to hear from the customers you serve.
On a practical level, video is easier, faster, and more affordable compared to other forms of content marketing and advertising efforts. For instance, blogging, SEO, and Google ads can be difficult to manage and take months to see any traction. Even then, the data shows that the pages you’re trying to rank need to have a video on them to succeed anyway.
GREAT is an acronym for each step of the framework for a producing sales video that you can duplicate every time with little to no preparation.G – Grab the Viewer’s Attention
The very first step in creating a great video is G, Grab the viewer’s attention. This is your visual or your audible hook, the very first thing that the viewer hears or reads in the captions. It must immediately draw them into the video.
R – Restate the Problem
The next step is R, which is Restate the problem. This is where you poke the bear and get into the mind of the viewer.
E – Explain Your Solution
E is Explain your solution. Don’t explain the solution or just any solution. Explain your unique solution that only you can offer and that’s unfindable anywhere else in the marketplace other than with you. Another term for this is product framing or service framing.
A – Actual Proof
A stands for Actual proof and happens to be the part that everyone usually misses. You must provide numerical, third-party evidence that shows what you’re selling works. This means testimonials from customers who are willing to share how much they love and appreciate your product.
T – Tell Viewers What to Do
The last step is T, which stands for Tell them what to do. To be more precise, this step tells people what you want them to do right after seeing your video. Is there something you want people to avoid or a follow-up step you want them to take? It can be “Visit our website,” “Call us today,” or any other call to action.
For marketers, this means having a process that integrates into the rhythms of your business. Expect the first video to be the worst, but know that over time, you’ll improve and begin to see benefits for your business. The first step is to create momentum. From there, come up with a method for duplication and the ability to outsource. Once you get to this point, you no longer need to even be involved in the process. The key is having a process.