It seems that everyone out there is aiming to be the best. To be the greatest. But what if you stress yourself too much from running out of “great” social media content ideas to create and share? Creating an over-the-top and extravagant content would seem impressive, but that would not always be the case. Prioritizing great content over valuable content that readers can relate to might do more harm than good to your business. Get inspiration from your clients – surely they go to you to look for answers to questions and challenges that they face.
A tip: From their concerns that your prospects or clients have, why not create content from their frequently asked questions? You can turn this into a blog, or a series of tweet quotes, or even Instagram posts that you can publish. Giving them your insights will definitely make your content not only great, but unique and original as well.
Stop Saying ‘Create Great Content’ – Say This Instead
1. Accurate Content
In the era of misinformation, make sure you’re standing out for the right reasons.
You slave away at that blog post for hours or days but it’ll do nothing for you if it gets flagged on social media for misinformation.
Worse, inaccurate content will destroy your credibility in your industry, especially if your competitors notice.
How do we make content as accurate as possible? There are two easy and vital things you can do:
- Check your facts. Whether it’s stats, claims, or quotes, always check your facts. FactCheck is great at this, as is Snopes.
- Revisit old content. Just because something’s true now doesn’t mean it’ll be true in a few years. Things change all the time, so keep your content updated.
What Shifts in Product Demand Mean for SEO
If your product is more in demand than ever
You may think it’s all positive when your product is in a season of high demand, especially during an economic downturn. But an unexpected uptick in demand can cause a host of marketing and SEO challenges to contend with. Here are some of the most important considerations to take into account if your products are newly booming.
Manage temporary out-of-stock products
Disrupted supply chains paired with a demand increase is a recipe for an out-of-stock disaster, at least temporarily. If this isn’t something your site typically deals with, you may be the one who has to figure out what to do with these product pages while you wait for a restock.
How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization
Scenario 1: You don’t know what keywords you should be ranking for
Targeting the right keywords is central to getting a return from SEO. Targeting the most valuable and relevant keywords to your product/service is crucial.
How to know what keywords to target:
- They should be relevant to your product/service offering
- They should have a search volume large enough to target an audience that is worthwhile. This can vary depending on the country, how specific your product/service is, and seasonality. Using your judgment is crucial here; your own knowledge about your specific industry and market will help you target the right keywords with the search demand relevant to your business.
How to Create a Branded Content Series That Builds Anticipation for Your Audience
Start with the Spreadsheet
This is where your content series ideation ties nicely with your keyword research. When collecting and organizing your niche keywords, come up:
- Your core topic (Ideally, this is something broad enough for you to be able to say a lot on the topic). For example, if you are like me and write a lot about digital marketing, your core topics might be “content marketing tactics”, “seasonal digital marketing”, or “monetizing your content”
- Supplementary keywords: These are search queries that supplement your core topics while still contributing to the general core topic.
My favorite way to branch out from the core topic to underlying subtopics is using semantic research. TextOptimizer will suggest dozens of ideas within a few seconds. For example, by typing [content marketing tactics] into the tool, I immediately know that my individual content pieces will be.
How to Edit Your Blog Posts in 7 Simple Steps
Step 1. Plan what you’re going to write
Okay, so this isn’t technically part of the editing process. But planning what you’re going to talk about before you start writing will make the editing process a lot easier. It’s far easier to set up a good structure at the beginning than to rearrange entire paragraphs later on to try and create one.
I usually start by creating an outline of the content I’m creating. I write down the main points I want to cover, and then arrange them into a structure so I can easily segue from one point to the next and take the reader on a journey.
At the stage everything is quite analytical and logical.
But once I have my outline, I can switch to being more creative because I no longer have to think about the structure. I simply follow my outline.
7 Ways to Build a Community Around Your Blog
1. Write in a conversational voice
It’s important to write in a way that’s engaging. I always try to write the way I speak, and I think the most successful bloggers do the same. My best post often starts out as me writing to a reader in an email or answering a question in a very conversational tone.
I also try to tell as many stories as possible, even if they’re just a couple of sentences. It makes your writing seem more personal, and you more relatable.
If your readers feel like you’re talking to them, they’re much more likely to want to interact with you.
How to Recycle a Blog Post Into 10 Social Snippets (in 10 Minutes)
Post #1.) Create a “cheat sheet” of main points
Cheat sheets can be copied almost word-for-word to create instant social posts.
Post #2.) Share your first main point
The “cheat sheet snippet” gives a recap of the entire post. Now, let’s zoom in on each individual main point. This article only has three main ideas, but if you have a longer article, you’ll have tons of social ammo.
These first two paragraphs would make a great tweet. Just copy, paste, and add a call to action.