More than the likes and the followers, engaging with your audience is more important than you think. The word “engagement” might be thrown around too carelessly, but by starting with small efforts to reach out, this could increase website traffic and brand awareness. This is also a good way to nurture new and old client relationships. From a single comment that you’ll put out there on your social media post, a potential client may even get some tips from you, or even get an idea of what services you are offering. Aside from replying to comments, you can also start engaging with the audience by asking a simple question! Adding the phrase “what do you think?” in your online blogs or the captions of your Instagram posts would likely get their valuable opinion and start a conversation.
B2B Marketing News: 3 B2B Pandemic Marketing Studies, YouTube Launches Shorts, Twitter Tests Audio & New Emoji Performance Report Data
Now Is the Time for B2B Content
During the pandemic, video and webinar content has seen the largest increase in views according to recently-released survey data, while views of unique content assets during March through May climbed by 40 percent compared to earlier in 2020, with the average number of sessions per visitor up some 43 percent. ANA
Google Shares Exclusive Data On How B2B Buyers Changed, Adapted During COVID-19
64 percent of B2B buyers have increased their use of online video during the pandemic, with overall online marketing use rising by 88 percent including 45 percent who started using digital for the first time during the global health crisis, according to newly-released report data. MediaPost
How to Create Engaging Social Media Content: 12 Tips to Drive Results
1. Show, Don’t Tell
Ever stop scrolling on social media to read a huge wall of text?
You know, something like this.
But when brands post like this?
But when brands post like this?
That’s right, you shoot straight past them.
The message of this story is clear: if you’re marketing your brand on social, make it a rule to add an image to everything you post.
5 Ways B2B Marketers Can Boost Productivity and Focus
1 — Find and Preserve Your Productivity Pockets
Right now, each day can feel like a constant barrage of forces beckoning us away from the work we are trying to get done. Setting aside everything happening in the outside world, there are the things going on in your own space — maybe kids at home from school, or increased familial commitments, or a roommate who’s sharing an “office” (living room) with you.
As I wrote when sharing my own experiences as a content marketer in the pandemic, I believe it’s essential to carve out “productivity pockets” — dedicated periods of time where you can completely tune into your work, uninterrupted. Use this pocket to tackle your most intensive tasks.
Search Intent and SEO: A Quick Guide
Why is search intent important for SEO?
Google cares about search intent
The short answer is: Satisfying search intent is a primary goal for Google, which in turn makes it a primary goal for SEOs. When a user searches for a specific term and finds irrelevant information, that sends a signal back to Google that the intent is likely mismatched.
For example, if a user searches “How to build a website,” and they’re shown a slew of product pages for CMS platforms and hosting sites, they’ll try another search without clicking on anything. This is a signal to Google that the intent of those results do not reflect the intent of the searcher.
How to Maximize Your Search & Social Audience Expansion
Social platforms require fairly the same range but of course the more you have the more opportunity you have for success.
Let’s cover a few potentially advantageous angles.
Scenario 1: Finding Those with Intent to Convert That You Know You Have Encountered Early in the Funnel
You utilize the Google Display Network for a top of funnel approach to bring a lot of traffic into your site.
Might this higher bounce and low conversion traffic just need another invitation to your site?
Tip: Set up a Google Analytics audience to target traffic that has arrived at your site from the Default Channel Group of Display.
How to Turn One Piece of Content into Multiple for SEO
1. Grab attention with your topic
Sometimes, content ideation can be the most challenging part of the process. Depending on the purpose of your content, there are various starting points.
For example, if you’re writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. Why? You need to understand what your audience searches for and how to ensure you’re in the mix of search results.
If you’re creating a breakdown of your product or service, you may want to start by interviewing a subject matter expert (SME) to gain real-life details on the product/service and the solutions it provides to your target audience. Why? Note what they’re saying are the most important aspects or if there is a new feature/addition for the audience. These points can be tied into a topic that might pique the target reader’s interest.
Facebook Removes the 20% Text Limit on Ad Images
It’s been confirmed via a few sources the long-standing rule for Facebook Ad images being no more than 20% text has been sunset.
While it still gives tips on reducing text proportions in ad images, it now stops short of saying to keep it at 20%. Instead it now cautions the 20% metric as a best practice: