You have to be honest. There are lots of marketing resources and strategies out there to provide quality products or services but to think of a way of making your business stand out from others — it could be a daunting challenge. How do you differentiate your brand from the rest? Sometimes you don’t need to look far away, and answers might be just in front of you. Focus on making your product and service unforgettable and be as humanly relatable as possible. Be thoughtful of every move you make and how you treat your customers. Share your business’s values and your purpose. Most importantly, acknowledging all the challenges and victories that made you what you are today will always be the strongest pillar of your story — and nothing can re-create or take that unique story from you.
Pissy answers to common marketing questions
Where should marketers be focusing today when designing marketing campaigns?
Most of the time, consumers resist our “campaigns.” They’re tired of being interrupted and annoyed by us.
We need to realize that the customers are in control. Most of the effective marketing today isn’t coming from companies, it’s from consumers and their online and offline recommendations. In fact, studies show that two-thirds of the marketing that works today is not our marketing at all. It’s human-generated activities going on in the consumer world.
Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise
What do local SEOs mean when they speak of user-to-business proximity? Imagine an Internet searcher is standing in Golden Gate Park in San Francisco, looking on their phone, laptop or other device for “pizza”. Local SEOs observe that it’s more typical for Google to show that person Pasquale’s Pizzeria, right next to the park, than to show them Yummy Pizza across town in the Glen Park neighborhood.
In 2014, the annual survey of world class local SEO experts known as the Local Search Ranking Factors survey rated proximity as having the 8th greatest influence on local pack rankings. By 2017 and in subsequent editions, proximity had hit #1. As mentioned, the 2019 Moz State of the Local SEO Industry report placed it first. But this year, something changed…
Should You Noindex Category & Archive Pages?
If you have identified that you have an issue with these pages and they aren’t providing vital internal crawl paths to older pieces of content, then noindexing these pages can make sense.
Since Google deprecated the ability to noindex via the robots.txt file back in September 2019, your options of noindexing now remain solely at the document level, these being:
- Noindex via a page level meta robots tag.
- Noindex via a HTTP response x-robots tag.
Why Emotion-Driven Data Is Dangerous
Anxiety Drives The Danger Bus
Our Organic Director had anxiety about showing the organic data because it wasn’t as good as the paid data. I completely get this anxiety because we offer organic services and in her mind, the data makes it look like paid services are way better.
Her thinking got clouded about offering the actual data set. She created emotion-driven data sets and ideas instead of using the actual data. Her anxiety also caused her to struggle with making a decision on how we should represent the data (bar, graph, or pie chart).
- Anxiety reduces our ability to discern between good and bad advice
- We more likely to rely on bad advice or advice that poses a conflict of interest.
Identity Myths And Storytelling Are Keys To Building Iconic Brands
Psychological research demonstrates that brands are durable because people are cognitive misers. Our modern society is overloaded with information, and the average person receives far more information than one can possibly digest properly. Therefore, people seek to simplify the world by relying on a variety of heuristics to minimize the amount of information processing needed to make reasonable decisions. There is far more noise than signal in today’s multimedia world competing for customer’s attention. Audiences need something more enduring and unique than product features to grasp on to.
4 Ways to Get in Front of More People on Instagram
#1: Bring a Guest on Your Instagram Live Video to Reach Their Audience
Instagram Live video gives you an opportunity to show your followers a more candid and personal perspective on your business and talk about things that are happening in real time. Do you have an upcoming launch? A new collaboration? A fundraising event? Instagram Live is the perfect platform to talk about it.
To get in front of a wider audience with Instagram Live video, consider inviting someone to join you to add their perspective. You could interview a thought leader, influencer, or even someone from another business in your industry. Look for a guest whose audience and values align with yours and who can offer value to your viewers.
How to Get More User-Generated Content on Instagram
#1: Encourage Your Instagram Followers to Contribute UGC
UGC is a potential goldmine for businesses that want to make their customers feel seen, heard, and appreciated. Putting the spotlight on your fans lets them know they’re important to you and allows you to make a connection and speak to them directly.
To cultivate UGC on Instagram, you need to encourage your audience to create content about your business and products. This doesn’t mean everyone who buys from you will also become your unpaid photographers. You’re simply giving people the chance to be featured on your account.