It’s easy to get caught up in your day-to-day tasks, but it’s important to keep an eye on the Digital Marketing News. Digital marketing is constantly evolving and you need to stay informed if you want to succeed. Digital marketing has changed a lot over the past few years with new technologies and tactics emerging all of the time. In this blog post, we will share some of our favorite Digital Marketing blogs that you should be following!
B2B Marketing News: Why B2B Marketers Thrive On LinkedIn, More Advertisers Applying Brand Values, Reddit Talk Rolls Out, & Ad Market Expands 43%
Why B2B Marketers Build on LinkedIn [Infographic]
96 percent of B2B marketers distribute content on LinkedIn (client), which has surpassed the 774 million member mark, including the presence of 97 percent of all Fortune 500 firms — two of numerous statistics of interest to digital marketers contained in newly-released infographic data. Social Media Today
CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
Just 23 percent of firms rate their CMO-CIO working relationships as very effective, while 60 percent of CMOs who have very effective relationships with IT say that they utilize multi-year strategic planning, according to recently-released survey data of interest to online marketers. MediaPost
Most Marketers Say They’re Not Getting the Most Out of Their Marketing Automation Tools. Why?
39 percent of marketers see lack of training and resources as the top challenge to fully utilizing marketing automation tools, followed by 32 percent who view lack of management resources at the biggest barrier, according to newly-released report data. MarketingCharts
YouTube Overhauls Search Results
Google’s YouTube has begun a mobile test that incorporates Google search results to augment YouTube’s traditionally video-only SERPs, in a move that may eventually roll out to all users, while also implementing several other new YouTube search-related updates, YouTube recently announced. Search Engine Journal
How to Create a Psychology-Driven Organic Marketing Funnel
By tapping into these known psychological tendencies that drive consumer decision-making, marketers are able to help their audience move from one step to the next through their organic sales funnel.
#1: Condition the Market
The very first step is to provide a platform to your audience. You can condition your customers and prospects to start taking action and identifying the problems they have. And you do this by establishing a connection that makes your customers feel like you understand them and what they’re going through. You help them identify the problem first.
#2: Help Your Audience Self-Identify as Having the Problem You Can Solve
Next up is to proceed with a statement of agreement. In this step, you’re going to help your audience self-identify as having the problem you described in the first step. It’s one thing for you to approach your audience and say they have a problem, and quite different if they can look at you and agree with you and tell you they indeed have that problem.
#3: Prime Your Audience to Be Receptive to Your Offer
The next step is to prime your audience. To prime someone is to help prepare them for a particular situation so should a situation come up, they know exactly what to do. In marketing, this is the step in which we actively but invisibly and ethically influence our customers’ mindset, beliefs, and attitudes.
#4: Tackle Fears, Uncertainty, and Doubt
The fourth step is promote, and this is the step we’ve all been working toward. At this step, you’ve earned the right to place your offer directly in front of your audience, who, by this point, is practically begging to buy or enroll or sign up for the solution they’re after.
#5: Ramp Up Ethical Scarcity
The idea of ethical scarcity is to create a reason for people to act immediately on your offer. When given the choice between acting now or acting later, most people will act later unless given a compelling reason to act now. By providing a level of exclusivity or limited numbers, you give your audience a compelling reason to act now.
3 Content Lessons To Keep You Off the Long Road to Ruin
Authenticity matters to most consumers, according to Post-Pandemic Shifts in Consumer Shopping Habits: Authenticity, Personalization, and the Power of UGC by Stackla.
How do you create that authenticity? The survey says look to your customers: 72% say real customer photos and videos are the content they most want to see on e-commerce sites when making purchasing decisions. And 80% say they would be more likely to purchase a product online if the website featured photos and videos from customers.
Interestingly, 79% say user-generated content highly impacts their purchasing decisions, while only 9% say influencer content does. And more than half (58%) say they have left an e-commerce site without buying because it didn’t have any customer reviews or photos.
Consumers also are willing to be those real people too, with more than 50% saying they would give a brand permission to use their image or video.
5 Marketing Tips and Tricks From Top YouTube Channels
1. Create Videos Based on Your Objectives
Every piece of content you make should have a clear goal, whether it’s brand awareness, conversion, or attracting new clients.
Your content goals will define what kind of videos you should make. Don’t just try to make up a content strategy based on a hunch or what your competitors are doing.
2. Know Your Target Audience
To make sure you get a loyal viewer base and not just some random users that come and go, you need to research your target audience. Highlighting their pain points, interests, likes, and dislikes can help you create better content.
3. Create Authentic Content With the Resources You Have
The YouTube audience craves authenticity; they want to connect with real people, not actors. That’s why YouTube creators are so popular. They don’t have a huge team of producers telling them what to do, so they are able to be themselves.
4. Establish a Consistent Publishing Schedule
A consistent publishing schedule benefits your channel both from the audience and the platform perspectives.
Your viewers will know when to expect a new video and check your channel accordingly. As for YouTube, it’s no secret that YouTube’s algorithm favors channels that upload the content regularly and on a schedule.
5. Don’t Ignore YouTube SEO
On YouTube, this means optimizing all of the metadata that comes with your video when you upload it: title, description, tags and categories, subtitles, and thumbnails.
Marketing in the Metaverse: The Future of Search & Social
What Will Marketers Find in the Metaverse?
According to Wikipedia, the metaverse is the sum of all virtual worlds, augmented reality, and the Internet. It’s a collective virtual shared space created by the convergence of virtually enhanced physical reality and physically persistent virtual space, including the sum of all virtual worlds, augmented reality, and the Internet.
A metaverse is a place where everyone will have an avatar. It’s a virtual experience in 3D whether you are playing, creating, gaming, or exploring.
There is a shift in business mindset and adaptation from looking at a virtual reality beyond just gaming to using VR to create, explore, identify, express, collaborate, and socialize.
Thanks to the pandemic push of new technologies and opportunities, VR is quickly moving away from the traditional stigma of being a waste of time to the next technology revolution – much like mobile technology has shaped our culture from the first version of the iPhone to now.
How Do Marketers and Brands Prepare for This Technology and Culture Revolution?
On today’s agenda: Using new technologies wrapping virtual reality around augmented reality, and artificial intelligence as part of the digital marketing strategy.
Much like the evolution of the Internet and the impact of mobile technology, savvy marketers will educate for change and adapt to new virtual worlds of opportunity.
Hackl points out that:
“Brands will need to rethink their narratives in three dimensions and that marketers will need to embrace emerging technology at a faster speed. In the metaverse, everyone is a world builder, including brands.”
Google: Low Traffic Does Not Always Mean Low Quality
Google Does Not Have a Quality Score for Organic Search
Many in the search industry and Google discuss site quality. Web pages, groups of web pages and entire websites can be judged to be of low quality.
But Google does not have a “quality score” for the organic search results. John Mueller affirmed this important point.
Google’s John Mueller first addressed the issue of the quality score by noting that Google does not give sites a quality score.
“We don’t really have a quality score, in that sense.
I think that’s something that comes from the ad side.
So that’s one thing to keep in mind there.”
How to Deal with Low Quality Web Pages
Mueller next discussed the different approaches to dealing with pages that have low search visibility.
John Mueller continued:
“I think there are multiple things to think about here.
On the one hand, I would consider taking some action if you feel that these pages are low quality.
Taking action could be something like removing those pages, improving those pages, combining those kinds of pages together.
Anything along those lines could be something that you could do if these are low quality pages.”