You may be wondering what Digital Marketing News and Social Media tips you should know. Digital marketing is a competitive space, but it doesn’t have to feel that way. You can use content marketing to get your social media posts seen by more people! The key is to think like a consumer and give them something they want or need. Here are some great Digital Marketing Tips for getting creative with your social media posts:
- Use text-centered graphic designs on Instagram posts
- Share valuable information in fun ways
- Promote exclusive offers only available through social media sites
Social Media has become an essential part of any online marketing strategy, but there are always new tips, tricks, and best practices to learn about!
B2B Marketing News: B2B Digital Ad Spend Jumps, Zoom Buys Five9, B2B CMO Trends, Influencer Marketing Spending Up 33%, & Brands Join Discord
B2B US Digital Ad Spend Forecast for 2021-2023
Digital advertising spending in the U.S. is expected to nearly triple from 2018 levels, to some $14.57 billion by 2023, with $5.09 billion expected to be spend on display adverting in 2021 — a 32.6 percent increase from 2020, according to newly-released forecast data. MarketingProfs
Email Ranks Second As A Customer Support Channel, Study Finds
23 percent of U.S. customer support professionals said that email was their busiest channel, being utilized by some 77 percent, and behind only phone communication — one of several statistics of interest to online marketers contained in recently-released survey data. MediaPost
B2B CMOs Chart New Paths To Growth Post-Covid [SURVEY]
56 percent of B2B marketing decision-makers said that they see improving customer experience (CX) as becoming their most important business strategy focus over the next two years — one of numerous insights of interest to digital marketers contained in newly-released Forrester report data. Forrester
Facebook’s 11 Tips For Better Video Ads
Best Practices for Video Ads
Facebook’s definition of a best practice is something that every marketer should aim to achieve for every ad they produce.
1. Mobile-first: Use a vertical 4:5 format on Facebook and a square format on Instagram. Ads should be made for the platform where most people will view them.
2. Sound off: Video ads should be able to be viewed, understood, and enjoyed without sound. As Facebook autoplays ads without sound, this is necessary to capture attention.
3. Showcase product or service: The product or service being sold should be the main focus of the ad. Highlighting something else can be confusing to customers.
4. Single focus: Each video ad should communicate a clear and single message. Avoid squeezing multiple messages into one ad.
5. Highlight your brand: The creative’s branding and message should appear near the start of the video. This is said to help with retention.
6. Get to the point: Having the ad’s message up front makes it easier for consumers to get the key details. If the message is later in the video, the information may be missed.
7. Use Movement: Having movement or fast edits at the start of an ad can capture consumers’ attention and make it more likely for them to watch the whole video.
Get the Most Out of Instagram With These Tips, Tricks, and Expert Advice
Add planning efficiency with native scheduling tools
Another critical feature that makes a business account worth maintaining is the ability to schedule posts. Previously, this function only was available through third-party tools. Instagram corrected this oversight earlier this year with the launch of its content publishing API, which allows businesses to schedule up to 25 photo and video posts within 24 hours.
Put your brand value and vision on display
Even if your content team is photo-phobic, you have lots of creative options. Text-centric messages also offer designers a chance to flex their font-related creative expertise.
Place the focus on your followers
No matter what content media and design techniques you choose, Instagram works best when you appeal to the interests of your target audience members – it’s their community sandbox, after all.
Give them personal reasons to want to invite your brand in to play with them, such as these community-building tips shared by Monina:
- Provide opportunities for members to share their ideas: Just as good neighbors share a cup of sugar, good members of digital neighborhoods share too. They become de-facto leaders and influencers, and audiences appreciate that they’ve given their time to share their knowledge and experience. As a marketer, the insights you generate by encouraging open communication can also help you better anticipate the content needs and interests of your followers.
- Be respectful and inclusive: A community is a shared space. Good neighbors show respect and courtesy, and so should the members of your online community groups. Set clear rules for interacting with your Instagram content, and post them to make it easier for your community managers to maintain a warm and welcoming environment for all to engage.
- Foster friendliness: If your content is valuable and fun, followers will naturally want to continue visiting your profile and building their relationship with your business.
7 Tactics to Increase Customer Lifetime Value [Infographic]
Considering your customer lifetime value (CLV) is an important element in any effective marketing plan. It’s not just the latest, shiny addition that you want to raise awareness off, but you also want to build brand community, by providing direct connection and conversation options, which can turn your brand fans into true advocates.
Social First for B2B Content Marketing: What, Why and How
1 — Hit the Sweet Spot for Word Count
Your posts should be shorter than the average blog post, but longer than the usual social media post. We’ve found that 150-200 words is just the right length to provide substance without exhausting people’s attention spans.
Use more white space than you would for a blog post, too — short paragraphs with 1-2 sentences will keep people reading. And use a hashtag that’s unique to the series, so people can easily find them.
2 — Start a Conversation
Go for a topic that’s thought-provoking and invites people to respond. For example:
- A controversial take on an industry norm
- Sharing a story and inviting others to share their experience
- Recommendations for resources, like a book review
- Reminiscing about the history of the industry and looking at how far you’ve come
The Roadmap to B2B SEO Success
The first step on this road map is data collection. It’s so important to have all the data you collect be clean and precise because it’s going to help you make crucial decisions down the road. Three key pieces to that are tracking, filters, and goals.
For tracking, you need to ensure that your scripts are properly set up so they’re collecting data every day, and to minimize scripts on your website, try to implement as many as you can through Google Tag Manager.
Filters are the next step that are really important for clean data. These will help you to remove website sessions that have no purpose in your analysis.
The three key filters to include would be: IP filters to remove traffic from your client, your office, or remote workers; domain filters to remove traffic from commonly known spam websites; and host names filters to ensure that the sessions are actually hitting your website.
Lastly, it’s very important to have your goals properly set up and you’re not tracking things like bounce rate or time on site as a recorded goal.
These are good metrics to check in on the health of your site, but they’re not going to be meaningful enough to make strategic changes on down the road. When it comes to B2B SEO, we focus on two different types of goals — micro and macro conversions. Micro conversions may be things like downloading a white paper or signing up for a newsletter. Macro conversions focus on bigger, lead-based goals, like form fills or demo requests.
Optimize Your Social Media For More Traffic and Engagement
1. Where are my readers?
Do any of your readers hang out on social media? If so, where do they hang out?
There’s no point in hanging out on Twitter if all your readers prefer using Facebook. Yes, you might be able to attract new readers there. But you won’t be able to provide your current readers with any real value, because none of them will see your posts.
So find out what social media platforms they use, and whether they prefer one over the others.
How? By asking.
Whenever you chat with a reader, ask what social media platforms they use. Add the question to your newsletter. Include a question like “What social networks are you using?” in your next survey. You could even ask other bloggers in your niche what social media platforms they tend to focus on.
2. What type of content do my readers respond to?
Take a look at the posts that got lots or shares, retweets, comments, etc. Do they have anything in common – images, video, quotes, links – that your readers seem to prefer?
3. How often (and at what times) do I want to post?
To answer this question you’ll need to take a few things into account:
- the platforms you use
- how many social media accounts you have on each one
- how much time you can spend engaging on them
- how much content your readers want.
With these in mind, create a calendar and start mapping out when you want to share content on each platform. Do you want to tweet five times a day? Ten? Fifty? It’s totally up to you. And while you may not need (or even want) to post on Facebook 50 times a day, you should come up with a number that you’re happy with.