Starting up a small business is one thing, but reaching out to your customers through Digital Marketing is a different story. Some may be hesitant or may be overwhelmed where to start, but having an online presence is essential more than ever. Your customers and potential customers are already online, and we have to act about it. Starting with ramping up your social media presence and creating a website, this helps your business to be easily searched by people who are in need of your services. You can save a lot more with Digital Marketing compared to the traditional route of printed ads or face to face meetings, and how timely it is that with the pandemic, people can get all information about you right at their fingertips. There is so much potential and endless opportunities await — so let’s start because your customers are online right now!
B2B Marketing News: Demand Gen Adapts, B2B Buyers Taking Longer, Microsoft Digital Marketing Center Beta
The Gartner Hype Cycle for Artificial Intelligence, 2020 – Chatbots are projected to see over a 100% increase in their adoption rates in the next two to five years and are the leading AI use cases in enterprises today. Forbes
Bing is now Microsoft Bing as the search engine gets a rebrand – Microsoft doesn’t go into detail about why it added the company’s name to the Bing brand, other than it reflecting “the continued integration of our search experiences across the Microsoft family. The Verge
68% of B2B buyers say the length of their purchase cycles has increased over last year – The COVID-19 pandemic has led many B2B firms to lengthen their purchase cycles and to expect more personalized attention from vendors, according to recent research from Demand Gen Report. MarketingProfs
7 Innovative Small Business Marketing Tips
1. Define and Share Your Message
For small businesses, it’s important to know what your own message is and share it with your audience. Small business marketing relies on a defined brand and making sure people understand it.
Whatever your small business, having a message that you can convey to your potential customers that they can easily understand means you’ll have more success.
How you tell the story of your brand is important. You want an authentic story. This makes it easier for your consumers to connect and engage with your product or service.
Make your brand story something people can remember. This will mean they are more likely to think of you and your small business when they need a service you provide.
LinkedIn Ads: Tips, Strategies, & Opportunities for LinkedIn Advertisers
Cost-Cutting Strategies for LinkedIn Ads
We hear it all the time, “LinkedIn Ads is just too expensive for my business.”
So, we asked our experts if they had any strategies or workarounds for lowering CPCs on the platform.
All were in agreement with Saltarelli’s opinion that advertisers should not follow LinkedIn’s CPC bid recommendations.
“Ignore LinkedIn’s recommended CPCs. Sometimes you can be successful with a bid as low as $2.
Start low, as low as you can possibly go, and then after a few days look at how many impressions you’re getting, and really increase that bid based on auction performance and getting available impressions, rather than reaching a budget.
Do not raise your CPC because LinkedIn is telling you ‘you need to raise your CPC in order to hit your daily budget’. That is self-fulfilling.”
How to Evaluate the SEO Value of a Piece of Content
Google & High-Quality Content
Quality of content can be a subjective topic for many.
While some may view high ranking and a large amount of traffic as a sign of quality, others may consider a specific type of engagement or particular action taken as a sign of success.
The end goal of any content you produce for SEO should always be on providing content that answers a user’s question.
Content that is relevant, useful, and authoritative.
Adhering to Google’s guideline and SEO best practices is a must.
However, this should not be done at the cost of optimizing for the user – what they want, their need, and their intent.
Ultimately, it’s their experience.
How to Create a Useful and Well-Optimized FAQ Page
Answers should be CCF (clear, concise, and factual)
A good rule of thumb is to write short answers to each question — two to three paragraphs would make a good answer. If you go longer, the page will be too long and cluttered.
If you have more to say:
- Write a standalone article explaining the process
- Add a video
Creating a video to answer most of those questions is almost always a good idea. Videos make good promotional assets allowing your brand to be discovered on Youtube, as well as through Google’s video carousels.
And if video marketing seems too intimidating to you, there are quite a few tools that allow you to create videos on a budget without investing in expensive software (and training) or external services.
Five Types of Video Content Marketing That Will Boost B2B Conversions
1. Livestream video
These types of videos make sense if you have a large following on a social media platform. It can also make sense if you are able to partner with people who do have a significant following.
The advantage of live streaming is that it allows you to enter into a dialogue with your users. They’re quite effective for things like:
- Product announcements
- Behind the scenes tours
- Product information segments
The optimal length of live streams really depends on the purpose of the live streams. Short live stream videos can be quite engaging for your audience. On the other hand longer videos can provide value and interaction with your audience even through something as simple as Q&A.
How to Use a Social Media Calendar for Corporate Communication
1. Create your day-to-day schedule
A social media calendar allows you to plan and prepare your regular social media work well ahead and get your content out in time.
First of all, make a plan for all your regular content and events you already have in place. Also, consider social media posts for special events that are relevant to your audience, whether it will be National Chocolate Day or Super Bowl. You can plan for seasonal holidays as well as for special marketing occasions such as Black Friday or Cyber Monday. And, you won’t miss out on sending holiday greetings for Thanksgiving, Ramadan, or Yom Kippur, whatever your audience might celebrate. That makes sure you have all your important dates & events covered, even when your daily tasks get crowded.
With a day-to-day schedule covered, you can focus on filling out spaces with curated content and breaking news in your industry. You will find more time to look out for more topics or engage your brand in current social media events and discussions. And you can also react faster in the situation of a crisis.
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