Going the extra mile. Continuing to exceed their expectations. It’s the little things that count. These phrases can help you steer in the right direction whenever you need a little inspiration in adding values to your customers. With personalized marketing, there’s a lot of opportunity to show how you value them in each stage of the customer journey. There’s a lot of potential in your website pages, Facebook ads, video and social media content that would specifically answer your target customers, and could give the answers that they are looking for. According to Luke Rees who is a digital marketing leader at AccuraCast, “People don’t ever mind being interrupted if the ad’s message is interesting to them.”
Personalize the Customer Experience with Loyalty Marketing
Any touchpoint the customer has with your business is an opportunity.
It’s an opportunity to attain more data to further personalize the customer experience, and it’s also an opportunity to engage them with personalized communications, based on the data you’ve already accumulated on them.
Here are some of the key moments in a customer’s journey that a brand can personalize the customer experience with loyalty marketing:
- Recommended products while they are browsing your website on their mobile device (based on previous product searches on the same device)
- Exclusive offers to incentivize an upsell/cross-sell opportunity when the customer is at the checkout in your online store
- Asking the customer if they would like to place the same order as last time, as soon as they open the app or navigate to your business’s website
- Email, text or push notifications offering free shipping or upgrades if the customer purchases the item they have been browsing on your website before the end of the week.
4 Simple Ways to Increase the Value of Your Customers
Bundle Bundle Bundle
Treat your products like they are going out in a winder storm. The more bundles, and more variety of bundles, you have, the more your customers are going to get temped to buy more.
For a slight discount on everything, you get a whole collection of goodies in one purchase. Not only does this incentivize a larger overall purchase, but it even gets your customer to try something they may not have bought otherwise. And that may just be their new favorite product.
Cart Abandonment Email
If you haven’t put items into a cart, realized you didn’t have your credit card with you, closed the window, and immediately forgot you were ever going to buy that thing, have you even online shopped?
But actually, sending your customers a reminder when they leave something in their cart can make a huge difference in your follow-through rates. Even if they were just window shopping, they were interested enough to add it to their cart, and that final nudge may be what tips them over the edge to make the purchase.
New Research: How B2B Content Marketers Are Impacted and Pivoting During the Pandemic
1. Content strategies are changing, both short-term and long-term
Slowly but surely, we’ve been making progress. Forty-three percent of respondents this year reported having a documented content strategy, which is a bit disappointing on its own, but encouraging when you looking at the running trend:
- 2020: 43%
- 2019: 41%
- 2018: 39%
- 2017: 37%
That’s remarkably steady and consistent growth! I might argue we’re still lagging behind on the whole, but progress is progress. Having said that, it is a bit ironic that at a time where more B2B marketers than ever have gotten their strategy down on paper, we’re being forced to crumple it up and rewrite it.
YouTube Growing As a Source of News for Americans
A Pew Research Center study finds about a quarter of US adults get news from YouTube, including a mix of independent and established organizations.
Of the people who get news from YouTube, 59% say it’s an important way to get news, while 13% say it’s the most important way they get their news.
As marketers, and as users of the web in general, it’s important to be aware of these changes in use patterns.
Instagram never set out to become a source of breaking news, and it’s fair to say the same of YouTube.
Now it’s different. Users’ intent is evolving every time they log in to these platforms.
Google Analytics Goals: How to Analyze Customer Journey Goals
So we now have an awareness goal when they come to the offer page and a completion goal when they hit that thank-you page but there’s one more type of goal—an engagement goal. It’s when they engage along with the process.
When somebody first comes to your offer page, they’re aware of the fact that they’re on a particular page and could purchase the offer. In other words, they’re aware of the product.
You then continue to measure by setting goals to see if they’re engaging along the way. The engagement step in this example is when they land on the cart.
And finally, you have the goal that you’re probably already familiar with—the completion goal. This is when people complete the process that you want them to complete.
Why Removing Outdated Content Could Save Your Site
Outdated content is any page on your website that is inaccurate, lacks value, or doesn’t reflect your current brand positioning.
Here are a few examples:
- Discontinued product or service pages
- Outdated advice
- Time-sensitive content, like a job ad
- Content no longer relevant to your business
- Former employee profiles
That’s a lot of content, right?
If you have a big site or have been in business for a long time, there’s a chance you have dozens, if not hundreds, of pages of outdated content.
13 Tips to Get Your Facebook Page Seen More Frequently: A Business Guide
If you really want more people to see your Facebook page, give your Facebook business profile a personality.
How does that work?
Now, if you were to describe your Facebook business page as a person – what are your distinctive qualities?
What characteristics make you unique? What does your Facebook business page say about you?
Is your Facebook brand personality funny or serious? Is it adventurous and fearless or careful? Is it conscientious or brash? Is it snarky or witty? Is it altruistic or self-absorbed? Is it bold or reserved?
Your Facebook page personality has an affective influence on how fans see you perceive your company.
Can your Facebook page fans easily distinguish you from your competitors?