Very often we hear what questions to ask our clients. How satisfied are they with our products or services? What are their pain points and how can we help them ease their struggles and challenges? After laying out the features and benefits of your services, what’s in it for them? These may be a lot to consider, but hopefully we don’t overlook the questions that we, marketers should ask ourselves too.
It’s so easy to be blinded with all the flashy content that social media has, and we’re always so eager to share that content and post it. But the question is, are we effectively communicating with our target audience? Social media presence is important, but are we sending out the right message to the persons we’d like to receive it? More importantly, let’s give our best to keep the conversation going, well enough to gain customer retention.
Six questions that propel your new marketing strategy
Here are a few of the key questions I ask to help customers focus on their approach to a new marketing strategy. Every company and industry is different, but these are the questions that seem to help most of the time.
1) What customer problem do we uniquely solve?
This is a deceptively complex question that gets to the heart of a new marketing strategy.
Great marketers find promising un-met or under-served customer needs and then energize the company to react to this opportunity rapidly and effectively.
Competitive advantage occurs through this magical combination of an undefended opportunity + timing. Is there a trend that fits our capabilities? Is the timing right for us to devote all our energy to a new customer solution?
If the answer is “yes,” we burst through that seam with all our might, power, and speed.
New Instagram Resources For Small Businesses
Instagram’s new mini-site contains helpful guides for small businesses.
Instagram is launching a mini-site full of new resources created to help small businesses get the most out of Instagram Shops.
Instagram Shops is a feature launched back in may that allows businesses to set up an online storefront for free.
Payments are facilitated through a number of e-commerce partners, but transactions can be completed without users leaving the Instagram app.
My 8 Best Local SEO Tips for the 2020 Holidays
1) Survey customers now and provide what they want
Reasonably-priced survey software is worth every penny in 2020. For as little as $20/month, your local business can understand exactly how much your customers’ needs have changed this past year by surveying:
- Which products locals are having trouble locating
- Which products/services they most want for the holidays
- Which method of shopping/delivery would be most convenient for them
- Which hours of operation would be most helpful
- Which safety measures are must-haves for them to transact with a business
- Which payment methods are current top choices
Doubtless, you can think of many questions like these to help you glean the most possible insight into local needs. Poll your customer email/text database and keep your surveys on the short side to avoid abandonment.
LinkedIn Rolls Out Redesign With Stories + More
LinkedIn is widely rolling out a refreshed design with new features including stories and improved search results.
Improvements to Search Results
With the new design for LinkedIn, its search experience is being completely relaunched and streamlined.
Search results will now cover all aspects of LinkedIn. That means users can search for more than just people and jobs.
Users can now use the search bar to find relevant groups, events, and content.
With a 50% increase in content creation over the past year, LinkedIn members are posting more status updates, articles, and videos.
How to Detect and Improve Underperforming Content: A Guide to Optimization
There could be many reasons why your content is not doing well, but the brutal truth is often simple: in most cases, your content is simply not good enough and does not deserve to rank in the top organic positions.
Having said that, here are the most common reasons why your content may be underperforming: they are in no particular order and I will highlight the most important, in my opinion.
Your content does not match the user intent
Based on my experience, this is a very important thing that even experienced marketers still get wrong. It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus.
As SEOs, our aim should be to match user intent, which means we first need to understand the what and the who before defining the how. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there.
Example: webmasters who hope to rank for a “navigational or informational” keyword with a transactional, page or vice versa.
How to Structure Your Blog Posts with Subheadings
1. They break up the text
Nothing is more intimidating to a reader than seeing a solid wall of text. You almost brace yourself when you get to it, because you know it’s going to be a hard slog getting through it all.
We need breaks in the text to take a mental breather. And subheadings are a perfect way to create those breaks.
How to Grow Your Email List With Facebook Ads
#1: Create a Lead Magnet or Offer
Inboxes are crowded these days so asking someone to hand over their email address should be considered a value exchange. You may need to sell the proposition similarly to selling a product or service, despite no financial exchange being made.
Service-based businesses will often offer a lead magnet in exchange for an email address. A lead magnet is content that your subscriber wants or needs and will be willing to exchange their email address for. This could be a PDF checklist or guide, a video series, or even a quiz. Whatever form it takes, your lead magnet should provide incredible value.